GennComm Taps Allyson Frome as Director of Licensing and Business Development

137ba021-4641-43f6-b74d-edfef07d8cf0As GennComm LLC celebrates its fourth anniversary this month, Allyson Frome joins the team as director of licensing and business development. The 20-year toy industry veteran was most recently at Funrise Toys, where she headed licensing and investor relations for 12 years.

Frome will service a variety of business development and growth initiatives to benefit GennComm’s clientele. She will harness new integrated business development opportunities for toy and tech companies, studios, and other entrepreneurs.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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