China Toy Fair


HIT Entertainment Celebrates 65 Years of Thomas & Friends

HIT Entertainment is celebrating the 65th anniversary of its preschool brand Thomas & Friends with partnerships with Minor League Baseball, Celebration Foods, Six Flags Entertainment, and Sprout.

Celebration Foods, the makers of Carvel ice cream cake, has been named the presenting sponsor of Thomas’ 65th anniversary. The company will serve as the exclusive Thomas partner for Thomas & Friends title nights, to take place at 22 Minor League Baseball teams’ games between May 15 and June 30. Celebration Foods will offer free Carvel ice cream cake samples and coupons to fans at the games, and will run free consumer offers at select regional grocery stores.

Also at the Minor League Baseball games, there will be Thomas & Friends activities such as sneak peeks at movies, photo opportunities for kids, and free Thomas goodies. Minor League Baseball and its participating teams will feature Thomas & Friends on their website.

On June 5, Six Flags Entertainment will celebrate “65 on 6/5,” by hosting Thomas birthday parties at park locations with Thomas Towns. An all-new Thomas Town at Six Flags America in Baltimore/Washington, D.C. will host its grand opening on June 5. The birthday parties will feature entertainment, activities for kids, special giveaways of Thomas goodies, and more. Global partner Mega Bloks will donate a giant replica of Thomas made out of Mega Bloks to every Thomas Town and will challenge guests to guess how many blocks make up Thomas.

Six Flags will also premiere a screening of Thomas & Friends: The Greatest Stories and Sprout will celebrate Thomas’ birthday on June 4 on The Sunny Side Up Show.