LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. recently added two executives: Dan Burns and Scott A. Steinberg.

Burns joins LeapFrog as vice president of sales. In his new role, Burns will lead LeapFrog’s efforts to drive sales of the company’s award-winning products, including the recently unveiled LeapTV active video gaming system, the new LeapBand activity tracker, and more.

Prior to joining LeapFrog, Burns was vice president of sales at VTech Electronics for 10 years, where he drove record sales revenue and profit, set the strategy for global brand and product development efforts, and led retail merchandising initiatives for all sales accounts. He previously held executive sales positions at Radio Flyer Corporation and Hedstrom Corporation, as well as management positions at Hasbro and Kolcraft.

LeapFrog named Steinberg as its new vice president of platform marketing. He will be responsible for the development and marketing strategies for LeapFrog educational hardware platforms, and will lead the company’s efforts to grow the company’s existing platforms, including LeapTV and LeapPad tablets.

Prior to joining LeapFrog, Steinberg was vice president of product marketing at Sony PlayStation, where he was responsible for annual marketing strategy development, new product introductions, and go to market planning. Steinberg has also held an executive position at Sega of America.