black panther comicMarvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.

The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film.

The lineup also includes bags from Fast Forward and Global Design Concepts and apparel for men and women from Mad Engine, C-Life, Freeze, and Fifth Sun. Hasbro is debuting a toy line of action figures and role play items, and LEGO will be featuring the character in construction sets.

For the first time, collectors will be able to add Black Panther to their Super Hero collections with Marvel Select figures and Marvel Minimates from Diamond Select and Mopeez plush, Dorbz vinyls, and POP! bobbleheads from Funko. Additional product offerings include wall art from Artissimo and Pyramid, novelties from Monogram, and costumes for kids and adults from Rubies and Party City.

Select products are in stores now, with more rolling out at retailers including Walmart, Target, Kohl’s, Walgreen’s, Disney Store, Toys “R” Us, and specialty retailers this spring and throughout the year.