Mattel Introduces American Girl Line Geared Toward Younger Audience

unnamed-1Mattel introduced WellieWishers, an American Girl line geared to kids ages 5 to 7. The 14-inch dolls and accessories will include a theater stage and a wooden playhouse with more than 30 pieces. The line will also include a dress-like-your-doll collection, which is available through American Girl’s catalogue and americangirl.com.

Mattel is expanding the WellieWishers world with illustrated early chapter books, written by American Girl author Valerie Tripp. The WellieWishers will also be featured in American Girl’s first-ever animated series, airing this fall. In addition, a WellieWishers app is available at play.americangirl.com.

American Girl stores hosted WellieWishers launch events, where fans got a first look at the collection and the new interactive in-store experience. There will be more events planned throughout the year.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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