China Toy Fair


MGA Entertainment Unveils New Additions at Toy Fair

LalaloopsyAt the 2014 American International Toy Fair, MGA Entertainment will introduce its spring line-up for its Lalaloopsy, Mooshka, Moxie Girlz, and Little Tikes lines.

The Lalaloopsy brand will expand with Lalaloopsy Babies, featuring original characters Crumbs Sugar Cookie, Pillow Featherbed, Jewel Sparkles, and Mittens Fluff ‘N’ Stuff as soft, adorable babies. Lalaloopsy Bubbly Mermaids Pearly Seafoam and Ocean Seabreeze have hair that can be filled with bubble solution, and tails that can be squeezed to watch their bubble hair grow.

The newest additions to the Mooshka Fairytale lineup include Princess Palia, Ballerina Casia, Mermaid Sonia, and Fairy Ina. Each is adorned with a shimmering tulle dress, colorful soft ribbons, and lace crowns. In addition, each soft doll has Velcro hands that are perfect for holding hands with friends.

New to the Moxie Girlz line are Poopsy Pets, which are magical four-legged pals. Avery, Lexa, and Kellan each come with their own Poopsy Pet that “poops” jewels, glitter, or rainbows.

New products for the Little Tikes line include the Little Tikes Cozy Coupe Activity Walker, which features sounds and music on the steering wheel for interactive play, and is a walker, bouncer, and activity center all in one. The Little Tikes Tunnel ‘N’ Dome Climber is an igloo-shaped climber with various-sized holes for different levels of climbing play, while the Little Tikes Cozy Coupe Wagon seats two children and features molded-in cup holders.

Little Tikes Touch ‘N’ Go Racers are battery-powered vehicles controlled by the user’s touch, so a simple swipe can rev the engine or send the racer on its way. The Little Tikes Storage Art Desk is an organized space featuring removable trays that can be used as a drawing surface or easel, as well as other storage solutions. Finally, the Little Tikes Activity Garden Turtle Popper encourages infants to walk; it includes little frogs that “hop” and “pop” inside the turtle shell as children push, while the turtle’s head moves from side-to-side.