Shopkins feature shops are now open at all Toys “R” Us stores nationwide. Ranging in size spanning up to 16 feet long, these front-of-store boutiques feature a wide assortment of Shopkins products including toys, backpacks, bedding, jewelry, bikes, helmets, books, consumer electronics, stationery products, confectionery, apparel and room decor, and the latest DVD movie.
Since its 2014 launch, each season of Shopkins offer more than 100 different characters to collect, complemented by a line of Shoppies dolls. Its animated weekly websode series has amassed nearly 180 million views on YouTube, and the Shopkins 12-Pack was the No. 1 selling toy in the U.S. last year, according to The NPD Group. The brand also recently won the 2016 LIMA Award of Excellence for “Best Toy Character License,” and has generated more than $1 billion in retail sales.
