New Affiliation Between TIA and CTA Now in Effect

A new affiliate agreement between the U.S. Toy Industry Association (TIA) and the Canadian Toy Association (CTA) went into effect on July 1. As previously reported by TIA, the partnership was formed to help strengthen the products, services, and events both organizations offer their collective members and industry stakeholders throughout North America.

Under the terms of the initial three-year partnership agreement, any TIA member with operations in Canada will be eligible to become a member of the CTA with one membership fee, while current CTA members will pay a single set of dues to access the benefits of CTA and TIA membership. A representative of each organization will sit on the leadership committee of the other body, and CTA will maintain its Canadian incorporation, mission, and bylaws.

Every CTA member is now in the TIA membership database and has unrestricted, members only access to TIA’s online products and services, including free educational webinars, proprietary reports on market research and industry practices, legislative bulletins on industry issues, and more.

Among the benefits of a strengthened partnership between the organizations, TIA and CTA will now represent the North American toy industry’s interests in advocacy messages to the governments of both nations. Additionally, TIA’s go-to-market events—New York Toy Fair and Fall Toy Preview—will be further enhanced to offer U.S. and Canadian manufacturers and retailers targeted business development opportunities, greater efficiency, and cost-savings.

Questions or comments for CTA may be directed to Danielle Russell, CTA’s senior association manager, at dr@cdntoyassn.com, while questions for TIA may be directed to Ken Ebeling, TIA’s vice president of strategic development and member services, at kebeling@toyassociation.org.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube