Play Visions, Moose Toys Team Up for Foam Alive in North America

Play Visions Inc. entered into a strategic partnership with Moose Toys to distribute its new compound, Foam Alive.

Previewed as SloFlo at Toy Fair New York this past February, Foam Alive is a soft, squishy, and fluffy foam that “magically comes to life” when played with and touched. As SloFlo Motion Magic, the product also received a 2019 Best Toys for Kids Award from the American Specialty Toy Retailing Association (ASTRA). Going forward, the product will be branded exclusively as Foam Alive.

“This incredible new compound is a great addition to our collection of compound toys,” said Mark Chernick, president, Play Visions Inc. “We are thrilled to be a part of the Foam Alive launch and to share this compound with our partners.”

As part of the newly-inked deal with Moose Toys, Play Visions will be the distribution partner for Foam Alive in North America, and will assist with sales to specialty retailers.

Available in three colors — Purple Pulse, Lava Lime, and Blitz Blue — the product line includes a unique hourglass blister pack for a “try me” function when flipped. Designed for kids ages 5 and up, the product is gluten free, and will be priced from $3.50 to $14.99

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.