Rainbow Announces Strategic Game Deal with Tsumanga Studios

Tsumanga Studios, the Scotland-based game developer and publisher, has created a virtual world for girls based on the Winx Club brand. Girls ages 7 to 10 can explore the world of Magix, meet their favorite characters, join the fairies on adventures, and be a part of the Winx Club story. Tsumanga and Rainbow, creator and producer of Winx Club, say the virtual world will offer offline elements kids can enjoy outside of the online game. The Winx Club virtual world will be free to play, and will offer subscriptions for premium content and extended game play. Tsumanga hopes to launch the first Winx Club app in the spring, before the multiplayer virtual world is released in the fall.

About the author

Sierra McCleary-Harris

Sierra McCleary-Harris

Sierra McCleary-Harris is a senior editor at Adventure Publishing Group, editing and producing content for the Toy Insider, the Toy Book, and the Pop Insider. If she's not at her desk, you can find her somewhere doing a puzzle, losing it over the latest arts and crafts, or hanging out with her kitties Hazelnutz & Pepper Ann.

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