The global TV and movie merchandise market to grow at a compound annual growth rate of 8.9 percent during the period 2018-2022, according to ResearchAndMarkets.com’s latest Global TV and Movie Merchandise Market 2018-2022 report.
The report found that key vendors are Comcast, Disney, Hasbro, Time Warner, and Twentieth Century Fox. It was prepared based on an in-depth market analysis with inputs from industry experts, covers the market landscape and its growth prospects over the coming years, and includes a discussion of the key vendors operating in this market.
One trend in the market is entertainment companies capitalizing on merchandise sales. With the growing popularity of entertainment, various companies in the entertainment sector are increasing capitalization on merchandise sales. TV and movie merchandise manufacturers are now increasingly emphasizing on the revenue generated through the sale of merchandise.
According to the report, one driver in the market is growth of e-commerce platforms. According to this licensed merchandise market research and analysis, the growth of e-commerce platforms will be one of the key factors fueling the market’s growth during the next few years. In 2017, the e-commerce platform valued over USD 2 trillion.
Further, the report states that one challenge in the market is uncertain economic conditions. The uncertain economic conditions could pose a threat to the growth of the market under discussion. The financial condition of the vendors and their sales can be adversely affected by weak or uncertain economic conditions in countries where companies generate sales.