China Toy Fair


Safari Ltd. Breaks into the Baby Market

Safari Ltd.18Safari Ltd., a family-owned manufacturer and worldwide distributor of museum-quality educational toys, has lowered the suggested age for more than 60 figures in its Incredible Creatures collection. Select figures previously suggested for ages 3 and older are now suitable for ages 18 months and up, including the bearded dragon, flying fish, panda baby, 2014 piglet, and more.

The new, lower age recommendation breaks Safari Ltd. into the baby market for the first time in the company’s history. Safari Ltd is a third-generation, educational toy company whose mission is to teach children the importance of nature and conservation through the joy of play.