Sanrio Partners with Razor USA

Sanrio, best known for its Hello Kitty brand, has announced the signing of a new licensing agreement with Razor USA. Marking Razor USA’s first-ever license agreement, the new Hello Kitty A kick scooter is a co-branded version of the original Razor A kick scooter, and is slated to make its retail debut the first week of November. The agreement is effective immediately.

The Hello Kitty Razor A kick scooter is one of the first Razor kick scooters targeted specifically to girls. At a suggested retail price of $39.99, the scooter, which comes with a small Hello Kitty accessory bag, will be available at www.razor.com, www.sanrio.com, and select retailers for the holidays, with expanded national distribution in 2010.

Razor USA also announced that two more co-branded Hello Kitty products – the Razor Pocket Mod miniature electric Euro-style scooter and Razor E100 electric scooter – will debut next year.

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