Story Time Chess Expands International Distribution
Source: Story Time Chess/The Toy Book

Fresh off an appearance meeting with retailers at this month’s ASTRA Marketplace & Academy in Long Beach, California, Story Time Chess is going global.

The award-winning game is branching out beyond the U.S. and Canada and is now available to families in Australia, New Zealand, South Korea, South Africa, and the UK.

Story Time Chess uses stories and supporting materials that communicate the rules of chess to kids ages 3 and up to make learning chess simple and fun. Last year, Story Time Chess took home the People’s Choice Toy of the Year (TOTY) Award and was named one of ASTRA’s 2021 Best Toys For Kids. It was previously honored by our sister publication, the Toy Insider.

Related: Next-Gen Toy Stores: A New Era of Specialty Retailers Lead Play into the Future

According to the company, international distribution for the game is set to continue expanding in the months ahead.

Visit the official site to learn more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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