The Toy Industry Association (TIA) and the Toy Industry Foundation (TIF) are showcasing a collection of toys and games that teach children about charity and social responsibility during a month-long “Christmas in July” media campaign. The toys and games shown below were featured in a television segment that aired this week on “6 In the Mix” on WTVJ (NBC) Miami.
- Hearts for Hearts, from Playmates Toys, features nine dolls from around the world that each have a story to share about female empowerment. Every doll purchased results in a donation to a program that helps girls around the world.
- Wonder Glow Blocks, from Wonderworld Toys, are environmentally-friendly solid wood blocks that support a year-round program called the Tree Plus Project, a tree planting initiative.
- Happy Nappers, from Jay at Play, are plush play pillows whose proceeds support the Home Sweet Home Fund benefitting the Children’s Brain Tumor Foundation.
- Harness the Healing Power of Horses, from Breyer, are pink horses. $1 from the sale of each will go to two breast cancer research organizations: Susan G. Komen for the Cure and the Breast Cancer Research Foundation.
- True Hope Dolls, from MGA Entertainment, consist of three Bratz dolls that support young girls and boys who suffer from hair loss or who are watching loved ones lose their hair from cancer treatments. $1 for every doll sold supports cancer research, treatment, and education at City of Hope.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.









COMMENTARY: Taking the Stress out of Travel
Seemingly endless construction and bumper-to-bumper traffic. Dead batteries in the PS Vita or Nintendo 3DS. No wi-fi connection and nothing good on the radio. Uncomfortable seatbelts and restless little bodies. Though road tripping is a great option for a large family looking for an affordable summer getaway, sometimes a long journey in a crowded car can make a vacation more stressful than it’s worth. Portable gaming systems can be great (especially when coupled with headphones), but sometimes battery-free options are a safer bet for long journeys. For parents just looking to relax, there are a few great products on the market sure to keep little ones occupied in the car for extended time periods.
Brain Box Animals, from University Games, is great for on-the-go fun. Players ages 8 and up choose a card from the box and study the picture on one side until the timer runs out. Then the players flip the card over to the question side and try to answer as many questions about the picture side as they can. The player who can answer the most questions correctly wins. Brain Box Animals helps kids stay entertained while practicing memorization and recognition and learning new information.
Each of these products are noise-free, don’t require any batteries, and will provide easy entertainment for kids during long trips. There’s enough play value in these items to keep kids happy, while mom and dad stay stress-free (as long as the GPS doesn’t malfunction).
For more commentary from Marissa, check back each Monday afternoon. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!