Source: Jay@Play

What’s your vibe?

Jay@Play’s new doll line Vibe Girls is hitting store shelves this week. The colorful fashion doll collection hopes to empower kids to share good vibes with their friends, family, and community.

There are six dolls for kids to collect, and each 8-inch, articulated doll has its own “vibe” for kids to aspire or relate to: Emma (kindness), Allison (animal), Mia (ocean), Sophia (happy), Luna (art), and Jamie (nature). They will come with stickers featuring messaging like “Cool to Be Kind” and “I Can and I Will,” plus accessories to match their vibe, a Share Good Vibes diary, and a color-changing vibe ring.

Related: The Science of Play: Why Kids Play the Way They Do: Part 2

Vibe Girls will be available exclusively at Walmart and walmart.com starting this month. Jay@Play will also showcase the new line at the Toy Insider’s Sweet Suite @ Home event on July 14. (The Toy Insider is a sister brand of the Toy Book.)

Follow the good vibes using #ShareGoodVibes!

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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