Leapfrog Announces Touch-Enabled Interactive Learning Toys for Preschoolers

LeapFrog Enterprises, Inc., will release Touch Magic, a new line of interactive toys that encourage learning and exploration through intuitive touch technology. These touch-enabled toys bring colorful graphics and kid themes together to deliver a fun, interactive experience. The Touch Magic line introduces early literacy, musical creativity, numbers, and early vocabulary. The launch portfolio includes Touch Magic Learning Bus, Touch Magic Rockin’ Guitar, Touch Magic Counting Train, and Touch Magic Discovery Town.

The Touch Magic products are recommended for children 2 years old and up. Touch Magic is now available at leapfrog.com, online, and at major retailers in the U.S., Canada, UK, Ireland, France, and Spain. It will be available in select other countries such as the Middle East, Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand, and other Asian countries this fall.

For more information on Touch Magic, visit leapfrog.com/toys.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Leapfrog Announces LeapPad2 and Leapster GS

LeapFrog Enterprises, Inc., the leader in educational entertainment, announces two new platforms: LeapPad2, the next generation of the No. 1 kid’s learning tablet LeapPad, and LeapsterGS, the learning video game system.

LeapPad2 arrives after the success of its predecessor. Within a year of launch, LeapPad has received more than 20 accolades, including three awards from the Toy Industry Association (Educational Toy of the Year, Preschool Toy of the Year, and Toy of the Year).

LeapPad2 features higher resolution front-and-back cameras and video recorders, twice the memory (4 GB), and improved battery life. The tablet also includes free content: a music player with five LeapFrog Learning Songs, a Cartoon Director creativity app, an Art Studio creativity app, the Pet Pad writing app, and choice of an additional app. LeapPad2’s Cartoon Director app lets kids develop their inner director by creating and starring in their own cartoons, as well as sharing their masterpieces with family and friends.

Continuing with its education and entertainment products, LeapFrog will release the LeapsterGS, an updated version of Leapster Explorer. With a faster processor and more memory, the LeapsterGS delivers fast-action gameplay while building core skills for success in school and life.

LeapsterGS comes with free content, including the new “Escape of the Sillies” game app, the Pet Pad writing app, and choice of an additional app. Exclusive to LeapsterGS, the “Escape of the Sillies” app immerses kids into the game with the built-in camera and face-morphing technology, where they will customize faces of silly monsters while building their math skills.

LeapPad2 and LeapsterGS will be available for pre-sale at leapfrog.com in the U.S. and Canada, and at major online retailers in the UK and Ireland beginning July 18. They will be available at major retail locations in early August and in select other countries, including Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand, and other Asian countries later this fall. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad2 and LeapsterGS platforms. For more information on LeapPad2 and LeapsterGS, visit leapfrog.com/nextgen.

Scholastic Media Launches The Magic School Bus LeapFrog Game

Scholastic Media announced a new addition to its global children’s science franchise The Magic School Bus with the release of The Magic School Bus: Oceans for LeapFrog’s award-winning LeapPad and Leapster Explorer; the cartridge game will be available for retail in August for $25. LeapFrog will also have The Magic School Bus: Dino Shuffle app available for download in the LeapFrog App Center for $7.50.

Designed for children ages 5-8, The Magic School Bus: Oceans teaches young gamers hundreds of facts about ocean life through trivia challenges and seven games. Players can earn badges by performing well in games or trivia challenges, and can redeem these badges for additional features—like decorations for the bus or a customized Magic School Bus driver’s license—through the LeapFrog Connect Application.

Based on the best-selling Scholastic book series written by Joanna Cole and illustrated by Bruce Degen, The Magic School Bus television series has been broadcast in more than 35 countries in 16 languages. With more than 60 million books in print, the brand has won many industry awards, including two Emmys for Lily Tomlin’s portrayal of Ms. Frizzle in the TV series, five CINE Golden Eagles, and an Annenberg Public Policy Center Award.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Top Toy Trends This Holiday Season, According to Target

This holiday season there will be nearly 7,000 toys featured in Target stores and on Target.com. Stephanie Lucy, vice president of merchandising at Target, shares what she thinks will be the five key toy trends this season and the hot toys that match them.


“One of the key items we selected is Fijit Friends. You look at Fijit and the ability to put it in dance mode, and the voice-recognition and built-in responses. Also, Let’s Rock Elmo is interactive for a much younger child, but we believe interactivity is important.”

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LeapFrog Releases Leapster Explorer Learning Experience

LeapFrog Enterprises, Inc., is releasing the Leapster Explorer Learning Experience, a combination of handheld and online educational gaming geared toward children ages 4 to 9. The Leapster Explorer features a hi-res touch screen, a click-in camera accessory, and supports downloadable Leaplet Learning Apps, which include e-Books and videos. The Leapster Explorer will store information about the child’s progress, and game play and activities can be adjusted for customized curriculum and pacing.

Cartridge games for the Leapster Explorer will range from literacy skills to mathematics to music using a variety of characters, such as Disney Princesses and Dora the Explorer. Children can also use Leapster Explorer to connect to LeapWorld, an online component that is only accessible through the LeapFrog connect application.

The Leapster Explorer will be in stores July 15 with 12 cartridge games and 18 Leaplet Learning Apps. More than 40 different learning play experiences will be available by the end of the year. It will retail for $69.99 and will be available in green or pink, with cartridge games retailing at $24.99.

New LeapFrog DVD: Math Adventure to the Moon

LeapFrog and Lionsgate Home Entertainment are releasing a new math DVD, LeapFrog: Math Adventure to the Moon. The DVD, for preschoolers, takes viewers on an educational mission to the moon where they will learn early math skills such as counting, sorting, and addition.

Kids join Tad and Lily as they search for moon rocks. With some magical help from their firefly friend Edison, they board a rocket ship to the moon. Soon they learn that math is everywhere, and use their skills to count, sort, skip count, and recognize patterns.

LeapFrog: Math Adventure to the Moon DVD will be available on February 23 for the suggested retail price of $14.98.

LeapFrog Announces Fourth Quarter, 2009 Results

LeapFrog has announced its fourth quarter financial results.  Net sales for the quarter were $188.6 million, a 36.9 percent increased compared to $137.8 million for the same quarter a year ago. The company attributes the increase in net sales to higher sales of interactive reading systems, software-based book and game content, and learning toy products.

Gross profit for the quarter was $83.4 million, up 73.2 percent compared to $48.1 million in 2008.

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LeapFrog CEO to Step Down in March

Effective March 1, Jeffrey Katz, current LeapFrog chairman and CEO, will leave his position as CEO and return to the LeapFrog Board of Directors as executive chairman. Bill Chiasson, current CFO, will become CEO.

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The Toy Book’s Toy Report 01/13/10


Catch up on last week’s news! Read The Toy Book Toy Report for 01/13/10.

To view click here.