The Toy Book’s long-anticipated 2023 Toy Fair Issue is finally here, and it features a host of new product previews that retailers and other members of the trade should have on their radar.
Our Stock This! What’s New for Fall Showcase highlights 67 new products coming to shelves this season. From playsets to plush and everything in between, we’ve rounded up a list of new toys and games that retailers should check out.
Read the digital version of this curated showcase below and click here to read the full issue.
STORY DREAM MACHINE + STORY PACKS
Project classic children's stories with this machine, which includes three titles, with additional packs sold separately. It features light and sound effects to enhance the story and doubles as a white noise machine.
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MINTID DOG-E
Each Dog-E has a combination of lights, sounds, and personality traits that makes it unique. Kids can train Dog-E to do tricks, track its needs, and unlock more interactive play with the app.
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FINGERLINGS INTERACTIVE BABY UNICORN LULU
Fingerlings Lulu is a bubbly, interactive, magical unicorn with more than 70 sounds and reactions. Lulu is the latest character in the Fingerlings relaunch. The toys now have fuzzy fur on their heads, a new look, new voices, new personalities, and they can sit. They respond to touch, so kids can feed them, kiss them,…
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DISNEY PRINCESS STYLE COLLECTION FRESH PREP GOURMET KITCHEN
This kid-size play kitchen features five interactive appliances with lights and sound effects, a real “steam” feature, more than 35 accessories, and a Majestic Meal “Pasta Night” Kit with color-changing noodles.
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SONIC DEATH EGG PLAYSET
Inspired by the Sonic the Hedgehog video games, this playset features two running tracks for Sonic. Kids can slide the exclusive, 2.5-inch Sonic figure along the tracks and then launch it at Dr. Eggman's heart.
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URSULA’S MYSTICAL CAULDRON
Kids can embody an evil sea witch with this playset, which features the cauldron, Ursula’s seashell necklace, a color-changing Ariel figure, potion bottles, bath fizzies, and more potion-making accessories.
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TAMAGOTCHI UNI
This Tamagotchi comes on a wearable wristband so kids can nurture their pet on the go. They can explore the Tamaverse to meet other characters and connect multiple devices to play with friends, exchange items, and more.
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VITAL HERO BATMAN
This wearable band encourages kids to be active as they complete missions — such as running and shadow boxing — to earn trophies, increase their battle win rate, and power up their character. A companion app offers more play experiences.
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MAGIC ADVENTURES TELESCOPE
Kids can look through the digital telescope at up to 110-times magnification to explore the world around them, check out more than 100 NASA videos and images, and play games on the 2.4-inch screen. 5+
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TINKERTAR
Created by musicians Brian Calhoun, Dave Matthews, and John Alagia, this one-string melody maker is made of sustainable, responsibly sourced wood. Use the included 15-song songbook and colored and numbered finger positions to learn beginner guitar.
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DINOBYTES BATTLE ARENA
Kids can face off with their DinoBytes figures in this battle arena. Kids just put the dinosaurs into the ring and press the button to get the dinosaur to lunge. The first dino to knock the other dino’s helmet off wins.
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CRY BABIES MAGIC TEARS STARS TALENT BABIES
This lineup features eight dolls that cry real tears. Each doll comes with more than six surprises and has outfits based on its hobbies.
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POKÉMON SCARLET & VIOLET 151 ELITE TRAINER BOX
This expansion features all original 151 Pokémon from the Kanto region, re-imagined in Paldea. Includes nine Scarlet & Violet — 151 booster packs, a Snorlax illustration rare-style promo card, accessories, and a collector's box.
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POKÉMON TCG MY FIRST BATTLE
Young trainers can get the Pokémon Trading Card Game (TCG) experience through fast decks with simplified rules designed for beginners. Kids will learn the difference between active and benched Pokémon, how to attack and evolve, and more.
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SESAME STREET ELMO SLIDE
This interactive plush sings, sways, flaps his arms, and glides to the song “Elmo Slide.” Encourages little ones to dance or play a game of Elmo Says. Features soft fabrics and hidden wheels for smooth moves, and speaks English and Spanish.
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L.O.L. SURPRISE! MAGIC FLYERS
These collectibles can take flight with a repeatable unboxing experience. The bottle lights up and shakes until the doll bursts out and flies for up to 4 minutes. Kids can keep the fairy suspended by holding a hand under it.
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MGA’S MINIVERSE MAKE IT MINI KITCHEN
Kids can display and play with their food in the Make It Mini Kitchen, which features an oven, refrigerator, and storage.
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FEMALE FIREFIGHTERS PLUSH DOLLS
Meet Ember, Molly, and Ash — plush dolls designed by a female firefighter. Each 15.5-inch doll comes with removable gear, including a jacket, hood, gloves, and an axe. They’re soft for cuddling and have brushable, styleable hair. Ash and Ember are fire references, while Molly is named after Molly Williams, the first known female firefighter…
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KAI: THE ARTIFICIAL INTELLIGENCE ROBOT
Kids can build an app-enabled robot that can react to gestures and sounds, and program its face display to show expressions and scrolling messages. The robot can walk on six legs and rotate its upper body 360 degrees. 10+
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DRAGONKEEPERS
Before dragons can fly and breathe fire, they need to be well protected. In this card game, kids try to manipulate the “magic book” in their favor as the two open pages show which dragons, and how many, they can take under their protection. The best Dragonkeeper wins.
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RUKUSFX PRO
This updated version of the motion-controlled, music-remixing RUKUSfx device has new features and comes preloaded with more than 240 music tracks and sound effects. Kids can unlock additional editing tools and games with the RUKUSfx PRO Studio app.
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AIR TOOBZ
This STEM-based set features a kid-safe turbine that sends foam balls flying through a network of modular tubes and connectors that kids can arrange however they'd like for fun and educational experimentation.
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SKETCH PALS DOODLE BOARD – BLAZE THE DRAGON (LIMITED EDITION) & AXOL THE AXOLOTL (LIMITED EDITION)
Kids can celebrate Chinese New Year in 2024 and kick off the Year of the Dragon with Blaze the Dragon, or find a playful pal with Axol the Axolotl. These limited-edition doodle buddies (sold separately) feature a tethered stylus and easily clip to any backpack or car seat for screen-free entertainment on the go.
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FROOT LOOP FRENZY
Two to four players join Toucan Sam for a dance-filled adventure in this game. They move and groove in sync with Toucan Sam as they collect colored loops from his spoon.
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HELLO KITTY FLOCKED CHARACTER ASSORTMENT
Each Hello Kitty character set comes with two soft and fuzzy characters: one original character, and one foodie version.
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HOPSCOTCH LANE DANCING CRAB
This motorized Dancing Crab helps little ones develop early motor skills and promotes visual and sensory discovery through active play.
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COCOMELON STROLLER
This stroller is inspired by the nursery rhymes from the educational YouTube series, CoComelon. The lightweight frame folds compact for easy storage, and the rear wheels have toe-tap locking brakes to keep the stroller in place when parked.
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SMASHERS DINO ISLAND T-REX BATTLES
Dig through sand and slime to discover ancient dinosaur pieces before constructing two ferocious, battling dinos. There are more than 50 surprises for kids to smash, reveal, build, and battle.
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RAINBOCORNS MERMAIDCORN SURPRISE
Kids can hatch open an egg to unbox a new plush friend and more than 35 surprises. There are six Mermaidcorns to collect, each with a peel-and-reveal heart to tell kids what their Mermaidcorn loves.
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RAINBOCORNS FAIRYCORN PRINCESS SURPRISE
Each Fairycorn Princess features fairy wings, tiaras, and magical horns, and comes with more than 35 surprises for kids to unbox, including peel-and-reveal hearts. There are six Fairycorn Princesses to collect.
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FURRY TANGLE
This tangle is soft and highly tactile. Kids and adults will enjoy support for fine motor skills, stress relief, and problem solving while working through each bend and movement. It’s available in various colors and patterns.
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FURRY FRIEND TANGLE
Kids can attach these soft, bendable, and tactile furry friends to their backpacks, handlebars, bed-posts, and more to keep them close. They are available in two sizes and in assorted colors, patterns, eye colors, and animal themes including Monkey, Bird, Unicorn, and more.
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PENN & TELLER MAGIC LAB VR
Kids can use the included virtual reality (VR) goggles to watch Penn & Teller perform 28 tricks, then explain how to perform them. The included 50-page book has step-by-step instructions to go along with the 75-piece magic kit to help kids put on an amazing show.
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PROFESSOR MAXWELL’S VR ATLAS 2.0
Kids can explore famous places and cultures using this VR set, which comes with more than 200 experiences and 15 activities. The set is also accompanied by a book.
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LEGO TECHNIC NASA MARS ROVER PERSEVERANCE
Kids can build up their own space adventure with this 1,132-piece set and create a toy version of NASA’s Mars Rover Perseverance. They can also engage in STEM learning with the included augmented reality app experience that teaches them about the environment on Mars and the rover’s mission.
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LEGO STAR WARS NEW REPUBLIC E-WING VS. SHIN HATI’S STARFIGHTER
This 1,056-piece building set features two authentically detailed brick-built models of starships from Ahsoka, four character minifigures, and a New Republic Astromech Droid.
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LEGO CITY ARCTIC EXPLORER TRUCK AND MOBILE LAB
Once kids build up this 489-piece set, they can play out expeditions with a tracked exploration vehicle with a working crane and a snowplow, a mobile laboratory, an Arctic landscape setting, a meteorite, four minifigures, and three polar bear figures.
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SHASHIBO JUMBIE ARTIST SERIES
Imagine the most beautiful colors of the spectrum in a whole new light- dazzling, delicious hues that shine with vibrancy. Jumbie's incredible palette of RGB light reactive pixels have transformed the art world, and now Shashibo! His creative designs will amaze you from the moment you open your Shashibo — and mind — to Jumbie's…
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TEENAGE MUTANT NINJA TURTLES SHASHIBO SERIES
This collection of Shashibo puzzle cubes is inspired by the four Teenage Mutant Ninja Turtles and can be transformed into more than 70 shapes thanks to internal rare Earth magnets.
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JOY FOR ALL X HASBRO GAMES COLLECTION
Ageless Innovation and Hasbro collaborated on a series of re-imagined classic games designed for cross-generational play. At launch, the assortment includes Scrabble Bingo, Trivial Pursuit Generations, and The Game of Life Generations (pictured). Each of these titles from the Hasbro Gaming portfolio has pieces that are easy to handle and text that’s easier to read.…
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BEYBLADE BURST QUADSTRIKE LIGHT IGNITE BATTLE SET
This battle set comes with a Beystadium featuring Glow Tech, two right/left-spin launchers, and two extra Armor Tips (stamina and defense types). Glow Tech changes the color appearance of the tops as kids battle.
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STAR WARS: CHATTER BACK CHOPPER ANIMATRONIC
The sassy Droid from Star Wars Rebels is back in Ahsoka, and this 7.5-inch animatronic version features weathered deco and more than 40 sound and movement combinations for kids to discover.
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POKÉMON STAINED GLASS ART
Use the included, double-tipped markers to color in 18 pieces of Pokémon art that look like stained glass. Then, hang the art in a window to see light pass through it.
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BITZEE
Kids can take care of and play with their Bitzee through a screen-free display and the pet will react to touch and movement, creating a two-way interaction. Each Bitzee has three evolutionary stages with the final stage unlocking a Super Bitzee and a special game.
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BATMAN GOTHAM CITY GUARDIAN PLAYSET
Standing at more than 2.5 feet tall, this Batman figure transforms into three vehicles and a Bat Computer. It has lights and sounds and comes with an exclusive 4-inch Batman figure.
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RUBBLE & CREW CONSTRUCTION BARK YARD PLAYSET
Based on the all-new series, this playset stands at more than 2 feet tall and comes with 12 ounces of the new Kinetic Build-It Sand, four molds, interchangeable tools, and a Rubble vehicle and pup.
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DISSECT-IT DISCOVER-IT DINOSAUR DIG
This kit gives kids the experience of excavating dinosaur bones with no dust or dirt. Each kit
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JUJUTSU KAISEN CURSED CAPSULES
Fans of the hit anime series can collect up to eight characters. Each mystery capsule comes with a collectible figure, display, and accessories.
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YUME STRANGER THINGS UPSIDE DOWN CAPSULES
The Stranger Things Upside Down Capsules will transport fans straight back into the 1980s. Each mini retro TV holds a wealth of nostalgia and surprises around every corner for kids (and kidults) ages 3 and up, complete with clues, games, trading cards, stickers, and collectibles.
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NANO PODS MARVEL CDU ASSORTMENT
Mattel is handling U.S. distribution for this new line of collectibles for fans of the Marvel Universe and The Avengers. Each miniature character is permanently attached to its hex-shaped Nano Pod display. Fans can connect them together using the built-in tongue and groove system.
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MEGAMAT TMNT JUMBO PLAY MAT
This colorful playmat is crafted from EVA foam to ensure a soft, cushioned surface for action-based imaginative play. Each Teenage Mutant Ninja Turtles (TMNT) playmat comes with a Ninja Turtle figure.
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HOT WHEELS RACERVERSE SPIDER-MAN’S WEB SLINGING SPEEDWAY TRACK SET
Kids slam-launch the included Spider-Man and Black Panther die-cast vehicles to through a loop and around the curves five times in an effort to win the race and avoid Doc Ock’s claws when the bridge collapses.
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HOT WHEELS SKATE OCTOPARK SKATE SET
Drop in for fingerboarding adventures with this playset, which features an octopus head, a chomping shark, rails, quarter-pipes, and more. The set comes with a fingerboard and a pair of removable skate shoes.
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HOT WHEELS MONSTER TRUCKS ARENA SMASHERS MEGA-WREX VS. CRUSHZILLA TAKEDOWN PLAYSET
Little gearheads launch the included Mega-Wrex Monster Truck from different angles to hit the designated smash spots to conquer the challenge and knock out Crushzilla. When he falls, he has a funny reveal: little legs and undies.
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MONSTER HIGH GHOULISH GLAM NAIL SALON
Kids can create ghoulish glam styles and design hundreds of spooky nails with this set. It features a “magic mist” feature that cycles through six colors and comes with nail polish and stickers.
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SHIMMER ‘N SPARKLE GLAM AND GO BEAUTY CADDY
This beauty caddy comes with everything that tweens need to create glam looks at home or on the go. It features trendy lip colors, eye colors, lip gloss, nail polish, and more.
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GRAVITRAX JUNIOR – MY JUNGLE STARTER SET
Designed for younger players,
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PLANETARIUM PROJECTOR 2-IN-1 STARS & PLANET PROJECTION
Kids can learn about space with this projector which has two modes: stationary and moving. Each slide features different planets and stars.
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MODEL MOTOR ENGINE KIT
This model engine kit shows kids the ins and outs of motors, including how different parts interact with each other and other interactive elements.
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DIY PRIZE-POD ROBOT
This set features everything kids need to build a robot that dispenses prizes. Prizes to fill the included prize balls are not included.
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BALLZ’N
This game is a race to the highest score with opportunities to play offense or defense. Kids can bounce their balls in the top two bowls to score points and collect their opponents’ balls as they miss, bouncing them in the bottom bowl to take their points away.
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ZAG HEROEZ MIRACULOUS MIRABALL
Each Miraball is a 2.75-inch collectible metal ball with a 4-inch plush Kwami inside. There are 22 no-waste Miraballs in the initial launch, including Kwamis from Miraculous — Tales of Ladybug & Cat Noir and 12 Kwamis inspired by the Zodiac.
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WIZARDING WORLD INFANT AND TODDLER COLLECTION
This new collection of plush, blankets, teethers, and activity toys is inspired by the Wizarding World of Harry Potter. It includes the Hogwarts House on-the-go blanket, Dobby foot rattles, a Golden Snitch Plush, and more.
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JELLY BELLY SMALL SCENTED SQUISHI BEAN
Kids can collect these squishy jelly beans scented with Jelly Belly’s popular scents. Each pack comes with one to two mystery scents to discover and collect, in iconic Jelly Belly packaging. Jelly Belly Small Scented Squishi Beans are available in two- or four-packs with more than 10 assorted colors and scents.
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HYPERCOLOR GOODNIGHT CACTUS THINKING PUTTY
This putty is easily molded by hands and changes from purple to orange to yellow in heat.
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KAWAII CUTE THINKING PUTTY
This silver, sparkly putty is easily molded and is filled with cute characters including mushrooms, cats, bears, and more.
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Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!
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