MGA Entertainment Launches Bratz App

Bratz App 1Earlier this month, MGA Entertainment launched its Bratz App, which gives users the ability to create worlds in the digital space by customizing Bratz avatars, fashions, and the Bratz Create It Yourself (CIY) Shoppe.

Follow the link to see hi-res screenshots.

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Toys “R” Us Offers Pre-Sell Sneak Peek of New Bratz Line

BratzMGA Entertainment (MGAE) is bringing Bratz back to store shelves this summer. To give fans the opportunity to reserve their doll of choice, MGAE has partnered with Toys “R” Us to offer an exclusive online pre-sell of the new core collection.

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Little Tikes Workshop and Tool Sets Recall Extended to 1.7 Million

The U.S. Consumer Product Safety Commission (CPSC), in cooperation with MGA’s Little Tikes, has expanded the voluntary recall it issued in August 2009 of Little Tikes Workshop and Tool Sets. Approximately 1.6 million of the sets were recalled in 2009, and the recall has now been extended to 1.7 million.

The recalled workshop and tool sets have oversized, plastic toy nails that can pose a choking hazard to young children. Little Tikes reported two additional incidents, occurring prior to the August 2009 recall, of children who choked when the toy nail became lodged in their throat. Both children were treated in a hospital and made a full recovery. The recalled products were sold nationwide from 1990 to 2004 for $25 to $100.

For model numbers, which may be found on some of the products, click here. Owners of the products should take the toy nails away from young children immediately and contact Little Tikes. For more information, visit at

Bratz to Take Over YouTube Homepage on October 10

On October 10 (10-10-10), Bratz will be featured on the YouTube homepage as MGA Entertainment unveils the first-ever Bratz webisode from its new web series, Bratz Rock. The series of 11 episodes follows Bratz girls Yasmin, Cloe, Sasha, and Jade as they enter a song contest held by their idol and celebrity, Whisper. As the Bratz girls get closer to finishing a song for the contest, they also get closer to finding out who Whisper really is.

The first episode, “Whispers in the Schoolyard,” launches exclusively on the front page of YouTube on October 10. MGA is also celebrating the brand’s 10th anniversary by introducing 10 new Bratz dolls. Each doll, complete with an individual personality and unique outfit, will feature new points of articulation, making them more poseable.

MGA Owns Bratz Brand, Says Appeals Court

The Ninth Circuit Court of Appeals has ruled that MGA Entertainment is the owner of the Bratz brand, not Mattel. In a unanimous decision, Chief Judge Alex Kozinski spoke on behalf of the panel saying that “it is not equitable to transfer this billion dollar brand­­­––the value of which is overwhelmingly the results of MGA’s legitimate efforts” to Mattel. The 24-page opinion stated: “it’s likely that a significant portion––if not all––of the jury verdict and damage award should be vacated.”

MGA founder Isaac Larian said the company will re-launch a new line of Bratz products, as well as release new Moxie Girlz, Moxie Teenz, Bitty Buttons, and BFC, Ink products, this August.

MGA Enters Boys’ Toys Realm with Launch of New Property

MGA Entertainment is entering into the boys’ toys market with the fall debut of a new property, The Legend of Nara. The fantastical property is targeted to boys ages 6 and up.

The Legend of Nara features a collectible assortment of bugs that look real. According to legend, a massive meteor storm has hit the planet Nara, and a once peaceful insect population is transforming. Their bodies start to elongate, their limbs begin to mutate, and the four tribes that once shared the Narian Valley are now at war in their search for ultimate power.

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The Toy Book’s Toy Report 12/14/09


Catch up on last week’s news! Read The Toy Book Toy Report for 12/14/09.

To view click here.

Federal Court Stays Bratz Ruling

A federal appeals court in Pasadena has suspended a ruling that ordered MGA Entertainment to stop selling Bratz products this year, recall remaining toys, and give ownership of the brand to Mattel. The U.S. 9th Circuit appellate panel stayed the order until it can rule on MGA’s appeal to the $100 million lawsuit it lost to Mattel last year.

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The Toy Book’s Toy Report 12/07/09


Catch up on last week’s news! Read The Toy Book Toy Report for 12/07/09.

To view click here.

F.A.B./Starpoint Signs Deal for MGA’s Doll Lines

F.A.B./Starpoint has inked a licensing deal with MGA Entertainment for the Moxie Girlz and BFC, Ink. doll brands. As a part of the agreements, which take effect immediately, F.A.B./Starpoint will develop a line of stationery, backpacks, school supplies, and lunch kits that will be launched in time for back-to-school 2010.