Moose Toys, Coolhaus Partner for Exclusive Ice Cream Flavor Based on Limited Edition Shoppie Doll

mooseSDCCMoose Toys and Coolhaus partnered to create a new ice cream flavor to celebrate the launch of the San Diego Comic-Con Exclusive Shoppie Doll, Bubble Gum Pop Bubbleisha.  [Read more...]

Shopkins Come to Life with Pop-Up Café

IMG_4154

The Shopkins Macaron Café opened the doors to the public for a limited time from June 17 to 20. Over the course of the four days, hundreds of passionate Shopkins fans got to experience the pop-up café. Fans were required to make reservations online, which sold out in less than a minute after going live.

The limited time pop-up experience gave fans a close look at Shopkins Season 8: World Vacation with a product display wall and a Shopkins Season 8 play station. Fans also received Shopkins manicures and were able to take photos with Shopkins displays, including a wall of over 1,600 Shopkins characters.

Moose Toys Adds Bonus Day for Pop-Up Shopkins Macaron Café in NYC

shopDue to the fan response to the first Shopkins Macaron Café in New York City, Moose Toys will extend the pop-up experience for an extra day on Tuesday, June 20. There will be three timeslots that fans can visit—12:30 p.m., 2:00 p.m., and 3:30 p.m.—and reservations are required.

The café is located at 35 N Moore St. in Tribeca. Fans that were waitlisted should check the email address they provided to see if they are invited to attend the bonus day.

Shopkins Pop-Up Café to Open in New York City

shop

Moose Toys will open a limited-time Shopkins Macaron Café. Reservations for the café opened at 8 p.m. on June 1, and were completely booked in one minute. The waiting list includes more than 4,000 families.

The café is set to open in Tribeca from June 17 to 19 and is meant to celebrate the launch of Shopkins Season 8: World Vacation. The first wave of Shopkins: World Vacation will introduce Shopkins and Shoppies characters from France, Italy, Germany, and the UK. [Read more...]

New Shopkins Feature Set for October Release

Tshopkinshe second movie in the Shopkins franchise, Shopkins: World Vacation, has been scheduled to be released in October by the Universal Pictures Home Entertainment Content Group.

The film follows the release of the first Shopkins movie, Shopkins: Chef Club. The new film brings the Shoppies and Shopkins out of Shopville on a vacation won by Kooky Cookie. When she takes her friends to London, they encounter the Biscuit Bandits and are thrust into an adventure across London, Paris, and Tokyo.

[Read more...]

Moose Toys Inks New Licensing Deals for Shopkins

shopkins_lifestyleMoose Toys is growing licensing partnerships for Shopkins. The brand now has more than 210 licensees and 18 agents globally focusing on gaming, content, licensing, and toys.

Highlights from 2016 include Shopkins licensed product sales more than $1 billion and Shopkins finishing as the No. 1 girls brand in nine categories in the U.S. including apparel (basics and sleep), bedding, party, kids’ stationery, accessories, seasonal, and home.  [Read more...]

CultureFly, Moose Toys Partner for Shopkins Subscription Box

ShopkinsDirectCultureFly, a pop culture collectible box company, partnered with Moose Toys to launch Shopkins Direct, a licensed subscription box, that will ship quarterly. Each box will include exclusive Shopkins apparel, accessories, and collectibles that are not available at retail.

Each box will have a unique theme and will contain six to eight exclusive items. Consumers can sign up now for the first box, which has a “Rainbow Celebration” theme.

Moose Toys, Koba Entertainment Announce Shopkins Live! National Tour

logoKoba Entertainment and Moose Toys announced Shopkins Live, the first live theatrical production based on the Shopkins figure toy brand.

The production will go on a six-month national tour across 75 U.S. cities and will premiere on September 14th in Buffalo, New York. Tickets for this will go on sale this Friday. The 90-minute show will feature an original story, pop music, and video highlights as the Shoppies and Shopkins characters prepare for Shopville’s annual Funtastic Food and Fashion Fair.

Moose Toys, Build-A-Bear Workshop Enter Licensing Agreement

ShopkinsLogoMoose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and buildabear.com late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East.  [Read more...]

Moose Toys Reveals Shopkin of the Year at Toy Fair

MooseToysWinnieAwardMoose Toys will reveal the Shopkin of the Year character, Winnie Award, at the North American International Toy Fair, held from Feb. 18 to 21. The hand-crafted Shopkins character is plated in gold and set with five real diamonds.

Following Winnie Award’s appearance at Toy Fair, the golden Shopkin will be auctioned off online later this year. All proceeds from the auction will benefit the Toy Industry Foundation. [Read more...]