Wal-Mart’s Toy Supplier of the Year Award Goes to Spin Master

logo_spinmasterWal-Mart chose Spin Master Ltd. as the recipient of its Toy Supplier of the Year award, which was presented at the company’s annual supplier summit in Orlando, Fla. on March 13.

“We are so honored to have received such great recognition from Wal-Mart,” said Ben Gadbois, global president and chief operating officer of Spin Master Ltd. “Our goal is to collaborate with all of our retail partners to be a world class supplier and deliver high quality and innovative products. Wal-Mart’s Toy Supplier of the Year Award exudes excellence in the business, and we look forward to continuing our work with Wal-Mart for many years to come.” [Read more...]

Spin Master’s Air Hogs Offers Custom 3-D Printed Armor Piece

Feb3.HeliCageArmorWith the growing popularity of 3-D printing, Spin Master offers a custom part for its Air Hogs Heli Cage Armored Edition, a helicopter featuring removable plastic armor. Samples of the part were built using a MakerBot 3-D printer, which creates real 3-D objects by laying down drops upon drops of plastic material and building them from the bottom up. The custom part was also flight-tested by engineers and tweaked for weight balance.

Spin Master now provides an open source 3-D file of the armor part online at the Air Hogs blog. Makers can download it for free and print it using a 3-D printer. For those who do not have direct access to a 3-D printer, Air Hogs recommends Sculpteo, which will print from the 3-D file and ship the part to customers. For the very technically inclined, the 3-D file can be fully manipulated to create a truly customizable piece.

Spin Master’s Paw Patrol Helps Boost Nickelodeon’s Ratings

paw-patrol-post-2Spin Master‘s Paw Patrol helped to tip the scales in Nickelodeon‘s favor, making it the children’s TV network leader in the battle between Disney and Nickelodeon for kids share, according to a report on Bloomberg News. The battle between these two large players grew even more after last year’s debut of Disney Junior, a channel aimed a preschoolers watching Nick Jr.

Nickelodeon cited Nielsen data that reported it averaging 918,000 viewers a day among kids ages 2 to 11 in the fourth quarter through December 15 compared to The Disney Channel’s 874,000 viewers. According to the Bloomberg News article, the ratings shift, is accelerating ad sales for Viacom, which posted its best quarterly growth in at least two years last month. The battle between the largest players in children’s TV intensified last year after the debut of Disney Junior, a channel aimed at preschoolers who watch Nick Jr.

COMMENTARY: Not Your Average R/C Toys

Give a child a R/C controller, and he or she will be occupied for hours, steering or flying whatever device it is around the room or outside. Give a child an iPhone and chances are your contacts will end up being deleted, you’ll be left with 350 pictures of the inside of your little boy or girl’s mouth, and your phone will soon self destruct—but, that’s about to change.

There’s no denying that it’s now essentially encrypted in children’s nature to be intrigued by new technology at increasingly younger ages—and let’s face it, most of the time they get the hang of it a lot quicker than adults. But instead of parents discouraging their children from toying around with iPhones, iPads, and tablets (because they’re of course not toys, they’re high-tech adult equipment that are soo not used for playing Candy Crush), they can instead support a productive way to use such devices with these awesome toys.

I was first introduced to Orbotix’s Sphero 2.0 when someone in the office put it on my desk and said, “Here, play with this.” I looked at the box a little confused wondering what it was, and as I starSP0SPHERO003ted to read the instructions (very helpful to figuring out how toys work), I realized that this was, hands down, one of the coolest toys I’ve ever played with. It’s simply a ball, not a fancy monster truck with huge wheels and the ability to smash into the wall, crumble into pieces, and put itself back together all while singing jingle bells—or something like that. But, it’s a robotic ball with an engine and it’s really, really fast and controlled by your phone. You just download the Sphero app on your iPhone, iPad, iTouch, or android device and using a Bluetooth connection your device transforms into a control that propels Sphero at speeds up to seven feet per second across the room and off ramps. The driving accuracy really impressed me because I do tend to be a little spazzy with toys like these, but it was actually easy to maneuver the toy around bends and turns and what not. Sphero 2.0 also lights up in a variety of neon colors which looks as spectacular as it is to play. There are also a ton of other apps available to engage Sphero in a variety of games. [Read more...]

Spin Master Launches Tenkai Knights by Ionix Toy Line

Tenkai WorldSpin Master Ltd. has launched the Tenkai Knights toy line. Tenkai Knights is the first franchise to launch under the Ionix construction brand, a revolutionary new construction system featuring shape-shifting building bricks. Ionix bricks are fully compatible with other construction sets, which allows kids to build whatever their imagination can create. Tenkai Knights by Ionix is available at Toys “R” Us and Target, and will be available at Walmart on December 1.

Kids of all ages will be able to bring the Tenkai Knight’s world to life by unleashing the Tenkai power inside each unique construction brick. The building bricks are packed with surprises and infused with a special kind of shape-shifting Ionix magic that will allow kids worldwide to experience classic construction play in a brand new way. The toys bring the characters and the world of the Tenkai Knights animated TV series to life.

The Tenkai Knights TV Show, which airs Saturday mornings on Cartoon Network, is a U.S. and Japanese co-production.  The Spin Master entertainment team worked with production company, Shogakukan-Shueisha (ShoPro), to create the series.  Tenkai Knights has a unique style, mixing traditional 2-D animation with CGI, creating a distinct look that separates Tenkai Knights from other series.

COMMENTARY: Tech Toys That Extend Beyond the Screen

TT12This year, for the first time ever, the Toy Insider released a list of top tech toys for the holiday season in its gift guide called the Top Tech 12. This list promotes the belief that we have here about a “well-balanced toy box.” In a world that has new technology each day—and tons of digital, innovative toys for kids—it’s easy to get caught up in buying the newest, most glamorous toys out there without really knowing if it’s the right toy for your kid. The Toy Insider’s goal with this list is to help shoppers sift through all of the options out there for forward-thinking and impressive tech-based toys that incorporate the latest in digital play, creativity, and innovation.

Shameless self-promotion aside, tech toys are becoming harder and harder to sift through, so finding the perfect one for every kid can be difficult.  Of course, many in the industry, wandering the shopping aisles, and generally existing around toys know about Skylanders Swap Force and Disney Infinity, two new innovative video game platforms that mix digital and physical play, but they aren’t the only toys out there with exciting new technology. All of the toys on our Top Tech 12 list are great, but I picked a few favorites that are not only great technology innovations, but they also give kids other options of physical play—so they aren’t glued to a screen all day.

robodog_dalmatian_p9_go_pee_copy (1)Zoomer, from Spin Master, is a trainable robotic dog that is the perfect option for kids that want a pet and parents that want a clean house. Zoomer can be trained to respond to a bunch of different commands and tricks in three different languages (English, Spanish, and French). Zoomer learns kids’ voices and how to respond to these commands. He is adorably cute and lifelike. Left to his own devices, he’ll wander around the room, just like a real puppy. Zoomer’s LED lights blink and react making him seem more alive than your typical robots. [Read more...]

COMMENTARY: Memory Games: I Can’t Remember When I’ve Had This Much Fun!

I’ll admit that my memory isn’t quite what it used to be. Part of that might just be the hectic nature of modern life: With so much going on around us and so many things to keep track of, forgetting becomes all too easy. It’s also a totally natural consequence of aging, says that article that I read, in, uh… some web site or other. The point is, nowadays I write a lot of stuff down on a pad, or I email myself reminders. I’ve also started playing memory games, which even if they don’t re-forge my brain into a sharp instrument of information-retention, are at least a whole lot of fun.

This brings us to the board game Memory, which we’ve all played in one form or another. There’s a set of tiles placed face-down, and one or more players take turns flipping them, two at a time. If a player turns up a pair with of same face, they get a point and go again. The overall premise is simple, yet versatile enough that the game’s been tweaked in all sorts of ways. Meanwhile, the images requiring matching can be anything, which might explain why various intellectual properties have utilized Memory as part of a larger licensing plan. Below you’ll find some interesting versions of the classic game currently on the market, though it’s by no means an exhaustive list:

MonstersUniversityMonsters University Look-A-Likes Matching Game, from Spin Master: This licensed game, intended for kids ages 3 and up, definitely benefits from the distinct visual designs of Mike, Sulley, and the rest of the gang from this past summer’s Monsters University (on DVD and Blu-ray Combo Pack October 29). The illustrations are clean and brightly colored, and thanks to how they’re juxtaposed against white backgrounds, they make a better impression on your memory during game play. Meanwhile, each half of a matching pair of tiles features a different colored border, making it possible to split the deck systematically to play a simpler version of the game. [Read more...]

COMMENTARY: Indoor Toys to Defeat the Colder Weather Blues

I could have sworn that yesterday was the first declared day of summer. Man, it totally flew by! Though I love autumn now, I remember hating the changing of the leaves as a kid—it meant no more pool parties or beach days, and very limited outdoor play as fall turned to winter. Fear not, kids of 2013: there are so many new toys to make indoor play equally as exciting as those water guns and slip ‘n slides. Though I can’t help you with the pool situation (even I will miss the sunshine and water combo), I can give you a list of some of the hottest remote-control and robotic toys for indoor play to get you through the colder weather.

zoomer-150x150For parents who don’t allow dogs in the house, get rid of the constant begging and pleading from your kids with Zoomer, from Spin Master. He does everything that a real dog does—except shed hair and pee in the house! He’s cute and interactive, and he listens and learns commands. The trainable robotic pet will sit, bark, run, play, and even roll over on command. He even lifts his leg when commanded to “Go pee.” Kids can teach Zoomer more than 60 tricks, and the more time spent with him, the more he does—a lesson in pet responsibility. He responds to Spanish, French, and English. He is spotted like a Dalmatian, and he answers to his name, Zoomer! It’s absolutely adorable, doesn’t need regular vet visits, and won’t beg you for food. Win-win! He loves when you pat his head or tickle his tummy; like a real dog, he can’t help but wag his tail. [Read more...]

COMMENTARY: This Summer’s Cinema Gets Cuddly

With the release of The Smurfs 2, Despicable Me 2, and Monsters University this summer, the movie theater will be a great destination for rainy days – and those days that are just too hot. With summer blockbusters come, of course, summer toys based on these movies to bring the movie worlds to life for fans. When it comes down to it, some of the best toys from these franchises are the simplest: plush toys. Plush toys allow kids to bring home new friends in cuddly, soft versions of their favorite characters. Bring the movie characters to life with these great plush products from your favorite summer movie:

54008Smurfs_Movie_Basic_Plush_SmurfetteJakks Pacific will introduce a line of 11-inch plush based on the characters from The Smurfs 2. With 12 characters to collect, kids can bring home their favorite friends from Smurfette to Grouchy to Papa Smurf. These Smurf plush toys aren’t just for fans of the new movie, but also for Smurf fans of all ages. [Read more...]

Monsters University Roars Into Retail

Spin Master's My Scare Pal Sulley

Spin Master’s My Scare Pal Sulley

Disney Consumer Products is rolling out a product collection inspired by Disney·Pixar’s newest film, Monsters University, starring Mike Wazowski (voiced by Billy Crystal) and James P. Sullivan, “Sulley,” (voiced by John Goodman). The licensing program consists of more than 1,000 products from 125 licensees that celebrate the fun of Monsters University, which releases in theaters June 21. The product collection includes action figures, playsets, plush figures, apparel, accessories, home décor, publishing products, and more. An exclusive collection from Disney Store and DisneyStore.com is also available.

Products include role-play toys from Spin Master, playsets from Imaginext, T-shirts from Threadless, children’s footwear from etnies, a comforter set from Jay Franco, crib bedding from Kids Line, furniture from Delta Children, and themed Blue Raspberry Flavorz from Crunch Pak.

The line from the Disney Store and DisneyStore.com includes plush and pin collections, action figures, rolling luggage, books, and journals.