The Strong and Spin Master Partner on Museum Exhibit

spin masterThe Strong and Spin Master are collaborating on a collection of archival materials related to the history of Spin Master. The Strong will be the sole repository for Spin Master’s collections, including toys and other artifacts of play produced by the company over time. The two organizations will also explore creating interactive exhibit experiences based around one or more of Spin Master’s products or brands. [Read more...]

COMMENTARY: At Toy Fair 2015, Classic, Low-Tech Play Is Alive and Well

Crayola Cling Maker, from Crayola

Tech toys that make you feel cooler than Marty McFly were in abundance at the North American International Toy Fair this week, such as robots that imitate your movements and a Segway-like device that tracks your thoughts. But not all of the toys at the Jacob K. Javits Center were reminiscent of what Captain Kirk probably played with as a child. There were also some stellar construction sets, high-quality hand puppets, and wooden toys that make you say, “wow.” Classic play is not dead, and not all quality toys require a microchip. Some of the most innovative new products for kids feature little to no tech at all. Here are our favorite low-tech new toys from Toy Fair: [Read more...]

COMMENTARY: Toy Fair 2015 Shows Off Toymakers’ Tech-Savvy Side

The Meccanoid G15 KS, from Spin Master

We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order:
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TOTY Awards Recognize the Most Outstanding Toys and Games of the Year

TOTY2015logoHundreds of global toy executives and guests gathered in New York City this past Saturday to pay tribute to the toy industry’s best and brightest toys, games and individuals at the 15th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.

Zoomer Dino, from Spin Master, took home the overall Toy of the Year award prize and was named Boy Toy of the Year. Spin Master’s pet dinosaur lets kids train it to sit, speak, and react to commands. Crayola‘s Paint Maker, a customizable arts and crafts kit, earned the People’s Choice award and was also named Activity Toy of the Year. [Read more...]

Cartoon Network Names Spin Master Global Toy Partner for The Powerpuff Girls

Powerpuff GirlsSpin Master Ltd. will serve as the global master toy partner for Cartoon Network’s The Powerpuff Girls, anchoring the licensing program for the global franchise launch in 2016. Spin Master will have rights to create a full line of products based on the brand, including plush; figures; play sets; dolls; role-play items; and select electronic, activity, remote-control toys, and novelty and impulse items. The product line will begin its global retail rollout in the fall of 2016. [Read more...]

GUEST COMMENTARY: International CES Explodes with Family-Friendly Tech

by Reyne Rice, toy trends analyst and consultant

Meccanoid G15 KS, from Spin Master

During the first week of January, International Consumer Electronics Show (CES) 2015 unveiled the latest consumer electronics innovations. Kids, families, and educators were among the target audiences for this new world of technology, which extended across all exhibitor areas. Here are some of the family tech-focused highlights from the show: [Read more...]

Spin Master Launches Interactive Meccanoid G15 KS

spin masterThis year, Spin Master Ltd. is working with Meccano—known as Erector in the U.S.—on Meccanoid G15 KS, a personal robot built with the latest Meccano parts. It is an advanced, yet easy-to-use open source Robotic Building platform, accessible to builders covering a broad range of ages and skill sets. Four feet tall and programmable, the robot is comprised of 550 parts and comes with a companion app, whereby owners can save animations and share them with friends. [Read more...]

Toy Industry Unveils Nominees for 2015 Toy of the Year (TOTY) Awards

TOTY2015logoToday, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit www.toyawards.org to vote for their favorite toys, games, and properties across 12 categories.

The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.

Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair. [Read more...]

COMMENTARY: Games, and Game-Players, Are Getting More Mobile All the Time

Nowadays, everything seems to be changing, from communicating to ordering dinner to dating. The same goes with the way we’re playing games.

We’ve known for years that games were becoming social. People (ahem, Gen X-ers) still send out Candy Crush and Farmville requests on the ever-dissolving Facebook. However, instead of these communally competitive games, new mobile apps are actually bringing players together to compete in a face-to-face (or screen-to-screen?) arena. For the most part, these apps are free (or cheap) to own, filling up the game cabinet without the expense of buying new extensions and themes of the same games.

1017181_150945871760166_378131469_nCards Against Humanity—a spin-off of the much more tame Apples to Apples card game—is a crowd favorite among my hometown friends. So when Evil Apples, a mobile version loosely based on both games from Evil Studios Ltd., was released for iOS devices, my hometown friends and I were brought back together in a competitively disturbing way. Users can prompt friends to download the app and join the game. Once everyone signs on, the game begins as players try to come up with the funniest–and most disturbingly wrong–phrases. There’s even a chat feature in the game for players to comment–or to remind stragglers that the game is waiting on their card. [Read more...]

ChiTAG Group Brings Largest Toy and Game Inventor Event to Chicago Toy & Game Week

CHITAGHosted by the Chicago Toy & Game Group (ChiTAG), the International Toy & Game Innovation Conference (T&GCon) is a networking and educational opportunity in which both industry leaders and those looking to get involved in the industry and/or have their product licensed can come together to share key insights and ideas.

The conference, scheduled to take place on November 20 and 21 at the Navy Pier in Chicago, also includes the International Summit for Professional Inventors (I-SPI), and the Inventor Relations Summit (IRS), which is part of I-SPI. Attendees will have the chance to meet top executives from Hasbro, Spin Master, Ravensburger, NASA, Patch Products, and more.

At T&GCon, new inventors will have opportunities to show their ideas to dozens of toy and game industry companies. Meanwhile, at I-SPI, aspiring inventors can meet colleagues from around the world, experience new technology, meet with manufacturers in private offices, and more. Finally, at IRS, attendees can discover new ideas, products, and innovation from different inventors and companies, as well as discuss ways to strengthen both the inventor community and the industry as a whole.

Registration includes a ticket to PlayCHIC, the toy, game and entertainment brand-inspired fashion show on the evening of November 20, as well as a ticket to the Toy & Game Inventor of the Year Awards. Interested parties can visit the official T&GCon site to register.