China Toy Fair


Toys “R” Us Celebrates Skylanders Trap Team’s Arrival with Special Events, Early Opening, and More

SkylandersTrapTeamLogoToys “R” Us is celebrating the debut of the latest Skylanders game, Skylanders Trap Team, with special events, an early opening, exclusive figures, and more.

On Saturday, October 4 and Sunday, October 5, the Toys “R” Us flagship store in New York City will host unique in-store Skylanders-themed experiences. Customers who visit Toys “R” Us Times Square from 11 a.m. to 5 p.m. on either day can be among the first to play the new game at dedicated kiosks throughout the store.

ToysRUsLogo copyThey can also receive complimentary giveaways while supplies last, as well as have the opportunity to be digitally teleported into a Skylanders Trap Team “Most Wanted” photo alongside some of the game’s villains, including Kaos and Chompy Mage.

When Skylanders Trap Team releases on October 5, all Toys “R” Us stores nationwide will open one hour earlier at 8 a.m., and select stores will open at midnight. A full list of stores opening at midnight can be found at toysrus.com/midnightskylanders. Meanwhile, the Skylanders villain Kaos will be taking over the Toys “R” Us Twitter channel (@Toysrus) on Saturday, October 4, from 11 to 11:50 p.m. to interact with fans and build anticipation for the midnight release. [Read more...]

VTech Go! Go! Smart Friends Line Available Exclusively at Toys “R” Us

VTech.GoGoSmartFriendsBusySoundsVTech has launched Go! Go! Smart Friends, available exclusively at Toys “R” Us stores nationwide and online at toysrus.com.

The Go! Go! Smart Friends line features colorful play sets and characters that infuse traditional role-play with modern technology. MagicPoint locations bring the characters and play sets to life with lights, sounds, and music.

The Go! Go! Smart Friends Busy Sounds Discovery Home is an interactive house featuring nine MagicPoint locations that encourage imaginative play and emphasize cause and effect relationships. Additionally, it includes VTech’s new MagicChat feature, which allows two figures to chat and sing songs together.

The Go! Go! Smart Friends Spin-Around Sounds Carnival features five MagicPoint locations and five play pieces that can be used together to encourage creative play. [Read more...]

Toys “R” Us to Hire 45,000 for Holiday Shopping Season

toysrusToys “R” Us will hire 45,000 seasonal employees at its stores and distribution centers nationwide, more than doubling the company’s workforce as it prepares for the busy holiday shopping months ahead. These seasonal positions will include sales associates, stock crew and omnichannel fulfillment teams, as well as distribution center workers and department managers.

Interviewing for holiday positions at Toys “R” Us stores begins at the end of this month, and new hires start working in early October. Staffing continues to build throughout the holiday season right up to Christmas. Seasonal store employees typically work 16 to 20 hours per week with flexible schedules offered during the week, weeknights, or weekends. Employment opportunities are also available at the company’s distribution centers nationwide, which began hiring in July and will continue through November.

Job seekers can visit www.toysrusinc.com/careers/holiday to apply and learn more about working at Toys “R” Us during the holiday season.

Techno Source to Launch Kurio Xtreme

Kurio Xtreme_Blue_Kurio Motion Racing_Techno SourceThe Kurio Xtreme tablet, from Techno Source, is the newest addition to the Kurio line of Android devices for kids. Due for release on October 1, the 7-inch Wi-Fi-enabled tablet features a sleek and thinner design, a faster processor, double internal memory, Bluetooth technology, and 24/7 customer support. It also introduces exclusive Kurio Motion gaming, the first body-controlled games on a tablet. Ten Kurio Motion games will be preloaded onto the tablet and millions of other apps can be accessed through the Kurio Store and Google Play.

The Kurio Motion games lets kids play on screen as they jump, run, and move in order to swim, ski, tend goal, speed race, and more in the game. The technology uses the tablet’s camera and a Kurio Motion gaming stand is included with the device. [Read more...]

The Simpsons Honors 25 Years of Celebrity Guest Stars with Figures, Collectibles

by Alexis Willey

TheSimpsons25The latest line-up of celebrities in The Simpsons exclusive 25 of the Greatest Guest Stars program will include Buzz Aldrin, Tom Jones, Elvis Costello, Weird Al Yankovic, and Aerosmith.

The limited-edition collection includes figures, collectibles, and more featuring the animated likenesses of 25 of the most celebrated guest stars as they appeared on the TV show. The collection results from a partnership between The National Entertainment Collectibles Association (NECA) and Twentieth Century Fox Consumer Products to celebrate the 25-year history of The Simpsons.

Products from the previous three waves are now available at various retailers, including Toys ”R” Us locations nationwide.

Toys “R” Us and Claire’s Enter into Global Partnership

Feature Shops, FAO and Times Square, Hot ToysToys “R” Us and Claire’s have entered into a strategic global partnership to bring trendy, fashion-forward products to Toys “R” Us customers in select stores around the world. Following a successful pilot program in Europe, Claire’s-branded shops within Toys “R” Us stores will expand to nearly 100 locations across the continent, including stores in the UK, France, Germany, Austria, and Spain. They will also be set in 12 Toys “R” Us stores in the U.S. by the end of this year.

Shoppers will be able to choose from Claire’s jewelry, headbands, hair and fashion accessories, jewelry holders, legwear, seasonal items, and more. The shops will vary in size by location.

Two Claire’s locations in the U.S. will officially debut this week in the company’s flagship Toys “R” Us Times Square and FAO Schwarz stores in New York City. The additional 10 locations in the U.S. are expected to be open by the end of October and will be located in Murrieta, Calif.; Colorado Springs, Colo.; Jensen Beach, Fla.; Florence, Ky.; Waldorf, Md.; Henderson, Nev.; Toledo, Ohio; Tulsa, Okla.; Philadelphia, Pa.; and Houston, Texas.

Jazwares Introduces Flick-to-Stick Bungees in Time for Back to School

jazwaresJazwares LLC has launched the new Flick-to-Stick Bungees product line. They offer a unique play pattern that gives kids multiple ways to play by aiming their Bungees at scoring targets, and then flicking their finger.

Bungees features a battleground arena, disk launchers, playing cards, and scoring disks to enhance game play. All 48 Series 1 characters are now available at major retailers, including Toys “R” Us and Walgreens across North America.

Universal Monsters to Include Van Helsing in New Line of Action Figures

by Alexis Willey

UniversalMonsters.VanHelsingDiamond Select Toys has released its newest assortment of Universal Monsters action figures. This year’s selection includes Frankenstein’s Monster, the Creature from the Black Lagoon, and the monster-hunter Van Helsing.

New to the line of monsters and ghouls, the Van Helsing figure stands at around 7 inches tall and comes armed with an axe, a sword, a crossbow, and a rifle, all of which can be carried on his back.

All three were sculpted by Jean St. Jean and are sold exclusively at Toys “R” Us locations, with deluxe Select versions available at comic shops and specialty stores nationwide. The deluxe versions include a larger diorama base and are in display-ready packaging.

Toys “R” Us Reveals Plans, Programs for Holiday Season

toysrus

Toys “R” Us unveiled its plans for the upcoming holiday season. The company will launch a new Rewards “R” Us program for its more than 18 million existing Rewards “R” Us members, and those who sign up in-store or online at toysrus.com/myrewards, who are now able to earn more rewards.

The complimentary Rewards “R” Us program enables members to earn one point per dollar spent at Toys “R” Us or Babies “R” Us locations; for every $125 spent, Rewards “R” Us members receive $5 in “R” Us Rewards. Rewards “R” Us members who are also “R” Us credit cardholders earn two points per dollar spent in-store or online at Toys “R” Us or Babies “R” Us—for a total of $10 for every $125 they spend. In addition, they can enjoy special financing and partake in 10 percent off Thursdays at any “R” Us location.

Toys “R” Us will also introduce online layaway, giving customers the ability to create layaway orders at toysrus.com and babiesrus.com, make subsequent payments either in-store or online, and pick up their order at a local store or have it delivered to their home. [Read more...]

Toys “R” Us Bolsters Leadership Team to Drive TRU Transformation Strategy

toysrusToys “R” Us Inc. has appointed a number of proven executives to key leadership roles, as the company continues to position its business for long-term profitable growth.

Debbie Lentz has been named senior vice president, chief supply chain officer, with responsibility for U.S. distribution and customs compliance, global importing and exporting, fleet operations, and domestic transportation. She will report to Hank Mullany, president, Toys “R” Us, U.S. In this role, Lentz will oversee inventory planning and allocation, as well as e-commerce fulfillment, while driving efforts to significantly improve in-stock levels both in stores and online. She will also lead logistics strategy development for the company’s international markets and efforts to improve global supply chain efficiencies, reporting in this capacity to Antonio Urcelay, chairman and CEO of Toys “R” Us Inc.

Lentz most recently held the position of senior vice president, customer service and logistics, at Kraft Foods Group. Prior to Kraft, she worked for many years in logistics operations at Nabisco Foods Group. [Read more...]