Sweet Suite 2016

American Girl Signs Exclusive Multi-Year Partnership with Toys “R” Us

American GirlToys “R” Us will be the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s Truly Me line of contemporary 18-inch dolls, doll outfits, and accessories. This marks the first time American Girl has extended its doll products outside of its existing channels. [Read more...]

Zuru Toys Launches Hamsters in a House Collection Exclusively at Toys “R” Us

未标题-1Zuru Toys debuted its new line Hamsters in a House, which is available exclusively online now at Toysrus.com and will launch at Toys “R” Us stores on July 1.

The collection is designed for kids ages 4 and up and includes nine two-inch-sized hamster characters, neon colored mini play sets, deluxe play sets, and a track system. [Read more...]

Toys”R”Us Canada Brings Back Annual Puzzle Piece Fundraising Campaign

Toys-R-Us-Logo copyNow through May 1, residents of Canada can purchase puzzle pieces for a donation amount of their choosing at all Toys”R”Us and Babies”R”Us stores across the country for Toys”R”Us Canada‘s seventh annual fundraising campaign benefiting Autism Speaks Canada. Virtual puzzle pieces can also be purchased online under the Charitable Giving section at toysrus.ca. All contributions go directly to Autism Speaks Canada to fund family support services, community grants, and awareness initiatives, which help families across Canada affected by autism. [Read more...]

American Girl Expands Line with Mega Bloks Building Sets

American Girl Grace's 2-in-1 Buildable HomeAmerican Girl has expanded into the building category for the first time, developed in collaboration with Mega Bloks. The new products feature detailed building sets and fully articulated minifigures, based on American Girl’s “Girl of the Year” dolls, including Grace, Isabelle, Saige, McKenna, and Nicki. [Read more...]

Toys “R” Us Canada Hires Next CPO

Toys R Us (Canada) Ltd.-Twelve-year-old Émile BurbidgeToys “R” Us Canada has hired 12-year-old Émile Burbidge from Saint-Bruno, Québec, as its new Chief Play Officer. As CPO, Burbidge will spend a year playing with and becoming an expert on the hottest new toys from Toys “R” Us and providing his recommendations to parents and gift-givers. [Read more...]

Marvel Debuts Black Panther Merchandising Program

black panther comicMarvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.

The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]

Toys “R” Us Awards Skyrocket Toys with Vendor of the Year Award

skyrocketToys “R” Us has awarded  Skyrocket Toys the Vendor of the Year award for the company’s strategic partnership and innovative product offerings for 2015. ”Vender of the Year Award” is given annually to business partners who show loyalty, commitment, and dedication.

Toys “R” Us, Save the Children Partner for #PlayWithPurpose Campaign

visit-http-www-toysrusinc-com-charitable-giving-play-with-purpose-works-cited-for-citations-3-HRToys “R” Us and Save the Children have partnered for the Play With Purpose campaign. The goal of the campaign is to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate play into their everyday lives.

Play With Purpose is designed to support Save the Children’s early childhood programs like Early Steps to School Success, Literacy/Healthy Choices, and the SummerBoost Initiative. To further support the Early Steps program, Toys “R” Us will provide Save the Children with “play packs” filled with skill building toys. [Read more...]

Great Trade-In Event Returns to Babies “R” Us and Toys “R” Us

Toys R Us Great Trade-InThe “Great Trade-In” event, hosted by Toys “R” Us, will be held in Toys “R” Us and Babies “R” Us stores nationwide, from Feb. 1st through the 29th. The event will open January 29th for Rewards “R” Us loyalty members who show their loyalty card during checkout.

Consumers are encouraged to rid their homes of unsafe, old, and secondhand baby gear and furniture in exchange for a 25 percent discount on the purchase of a new item that meets the latest safety standards. Stores will be accepting used cribs, car seats, strollers, high chairs, infant swings, and other items of the sort.

Toys “R” Us Raises $5.8 Million for Marine Toys for Tots Foundation

Toys-R-Us-Logo copy

Toys “R” Us has raised more than $5.8 million and collected over 200,000 toys to benefit the Marine Toys for Tots Foundation during its annual nationwide fundraising campaign. During the 2015 campaign, customers also donated new, unwrapped toys at Toys “R” Us and Babies “R” Us stores nationwide and through monetary locations. [Read more...]