Lightseekers Now Available at Toys “R” Us

Mari Starter PackToys “R” Us is the first brick-and-mortar retailer to sell TOMY International‘s Lightseekers action figures, trading cards, accessories, and more.

Lightseekers is an action adventure role-playing game from PlayFusion that integrates video games, smart action figures, artificial intelligence, augmented reality, trading cards, and more. TOMY is the master toy licensee for the line and is manufacturing, distributing, and marketing all of the toys. [Read more...]

Toys “R” Us Reports Q1 Results

toysrus.croppedToys “R” Us reported financial results for the first quarter of fiscal 2017, which ended April 29, 2017. Net loss increased $38 million to $168 million for the quarter, and consolidated adjusted EBITDA was $44 million for the quarter, a decline of $35 million.

Consolidated net sales were $2.2 billion, a decrease of $113 million compared to the prior year period. Excluding a $24 million negative impact from foreign currency translation, net sales declined by $89 million largely attributable to declines in the baby category. [Read more...]

Toys “R” Us Reports Full Year and Q4 Results of Fiscal 2016

toys-r-us-logo 2Toys “R” Us Inc. today reported financial results for the full year and fourth quarter of fiscal 2016, which ended on January 28, 2017.  Consolidated Adjusted EBITDA was $792 million for the full year, a decrease of $8 million compared to the prior year. [Read more...]

Toys “R” Us Inc. to Combine Japan and Asia Ltd. Businesses

toys-r-us-logo 2Toys “R” Us Inc. will unify its Toys “R” Us Japan business with its Toys “R” Us business in Greater China and Southeast Asia, a joint venture with Fung Retailing Limited. [Read more...]

Toys “R” Us Launches Campaign to Support St. Jude Children’s Research Hospital

ToysRUsLogo copyToys “R” Us launched a fundraising campaign in stores and online through June 12 to benefit St. Jude’s Children’s Research Hospital. This is the first of a three-year partnership with St. Jude, in which Toys “R” Us and the Toys “R “Us Children’s Fund have committed to raising $7 million to ensure families never receive a bill from St. Jude for treatment, travel, housing or food. [Read more...]

Toys “R” Us Becomes Exclusive In-Store Retail Launch Partner for Lightseekers

LightseekersTOMY International, the master toy licensee for Lightseekers, announced that Toys “R” Us will be the first brick-and-mortar retailer to bring Lightseekers smart figures, trading cards, accessories, and more to its stores nationwide beginning July 1. Pre-sale for the assortment will begin online at toysrus.com starting on April 17. [Read more...]

Moose Toys, Toys “R” Us Launch Shopkins Feature Shops

MooseTRUShopkinsShopkins feature shops are now open at all Toys “R” Us stores nationwide. Ranging in size spanning up to 16 feet long, these front-of-store boutiques feature a wide assortment of Shopkins products including toys, backpacks, bedding, jewelry, bikes, helmets, books, consumer electronics, stationery products, confectionery, apparel and room decor, and the latest DVD movie. [Read more...]

ThreeSixty Group Acquires FAO Schwarz

faonewlogoThreeSixty Group Inc. has acquired FAO Schwarz from Toys “R” Us Inc. The terms of the transaction were not disclosed.

The new ThreeSixty-designed FAO Schwarz toy collection will be inspired by the products and in-store experience at the former FAO Schwarz flagship store in New York City. Intended to evoke the creativity of childhood, the new FAO Schwarz collection and in-store experience will be available at select retailers until next fall. Until then, FAO Schwarz merchandise will be available online and at Toys “R” Us stores across the country. [Read more...]

PJ Masks Collection Coming to Toys “R” Us Stores Nationwide

JustPlay_PJMaskHQPlaySetJust Play LLC will launch toy line based on Entertainment One’s animated superhero series PJ Masks exclusively at Toys R’’ Us stores nationwide and online at Toysrus.com.

The PJ Masks collection, designed for kids ages 3 and, up will feature colorful and highly detailed figures, a PJ vehicle assortment set, plush, an action-packed PJ Masks Headquarters Playset, and dress up and role play toys. These toys and outfits will transform young fans into PJ characters ready to fight crime and save the day.

The PJ Masks Collection will be available next month in stores and online in the U.S. and in Toys “R” US locations in Canada in November.

 

CogniToys Dino Now Available at Toys “R” Us

pTRU1-24133126enh-z6Elemental Path’s CogniToys Dino is now available at Toys “R” Us stores nationwide. The Wi-Fi enabled IBM Watson-powered smart dinosaur combines technology with traditional play, which lets kids engage in intelligent conversations with it.

Using Elemental Path’s “Friendgine” technology, the CogniToys Dino has the ability to explore a variety of topics and themes during playtime, including math, geography, spelling, and more. The dinosaur can also participate in a variety of activities, such as storytelling, questions and answers, games, and more, and will engage with kids. Using these features, CogniToys Dino will grow over time with kids.