Toy$, a Comic Strip by Dustin Glick

We really enjoyed this recent Dustinland comic, which centers on taking a kid to Toys “R” Us.

Don’t squint; click on the image for a larger-sized version.

dland.toysrus

Toys “R” Us Inc. Provides TRU Transformation Strategic Update

toysrusAt presentations today for investors, industry analysts, and the media, Toys “R” Us Inc. provided an update on its strategy to improve the company’s operational performance, as it continues its work to position the business for long-term profitable growth.

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Expanded Toy & Hobby China and Baby & Stroller China to Offer Wider Range of New Products

Toy&Hobby,ChinaToy & Hobby China and Baby & Stroller China are both set to return to the Poly World Trade Center Expo in Guangzhou. Held from April 8 to 10, the fairs will be some of the earliest trade events in the region, and will kick off the industry’s key sourcing season this year.

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Toys “R” Us Inc. Reports Full Year and Fourth Quarter Results

On Friday, Toys “R” Us Inc. reported financial results for both the full year and fourth quarter of fiscal 2014, which ended on January 31.

For full year fiscal 2014, net sales improved by $61 million, or 0.5 percent, excluding a $243 million negative impact from foreign currency translation, to $12.4 billion compared to the prior year.  The improvement was within the international segment, primarily due to an increase in net sales from new stores and comparable store net sales, partially offset by an expected decline in domestic comparable store net sales.

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Toys “R” Us to Close Times Square Flagship Store

ToysRUS_TimesSquareToys “R” Us chose not to renew its lease at the 110,000-square-foot flagship store in the Times Square area, according to a report by the Commercial Observer (CO).

“They have 21,000 square feet [on the ground floor]. There really is not a tenant that can rent that. The market has just escalated so,” Brad Mendelson of Cushman & Wakefield, who is marketing the Toys “R” Us space at 1514 Broadway between West 44 and West 45 Streets on behalf of landlord Charles Moss, tells the CO.

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GUEST COMMENTARY: Montreal Toy Maker Wooky Entertainment Roars onto the World Stage

by Simon Forsyth, Media Relations Advisor, Corporate Communications, Export Development Canada

WookyEntertainmentAs kids we needed toys. They spurred our imaginations, occupied our days, and generally brought joy to our then simple lives. But our love for them was fickle–we’d obsess over them one day, discard them the next, and soon beg for new ones.
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Jazwares Receives Toys “R” Us Vendor of the Year Award for 2014

jazwaresJazwares has been named a recipient of the 2014 Toys “R” Us Vendor of the Year Award. Toys “R” Us distributes the annual award to business partners that have helped the retailer become a resource for kids, families, and fun. [Read more...]

Oldies but Goodies: Some of the Biggest Toy Brands of Yesteryear Are Making a Comeback

DebbieDunnHeadshotby Debbie Dunn, Licensing, Marketing, Promotions, & Mom Expert, GennComm LLC

What’s old is new again, and vintage brands are expected to be the biggest hits in the toy aisle for this year. Many of these brands have reinvented themselves in modern ways with digital entertainment content to reach today’s savvy kid consumer, yet they still offer the same trusted attributes that parents–and even grandparents–knew and loved. [Read more...]

Newest Assortment of The Walking Dead Minimates Coming to Toys “R” Us

TheWalkingDead,TRUfiguresThe fifth season of TV series The Walking Dead will be accompanied by new The Walking Dead Minimates, from Diamond Select Toys and arriving at Toys “R” Us stores nationwide and toysrus.com in March. The new assortment features characters from the “All Out War” story arc featured in issues No. 115 to 126 of The Walking Dead comic book series, in which Rick’s group teams up with other communities against the powerful Saviors group. [Read more...]

Jakks Pacific Awarded Vendor of the Year by Toys “R” Us

jakks_logoJakks Pacific Inc. was awarded the Vendor of the Year Award from Toys “R” Us. The award is presented annually to business partners that have helped the company become a resource for kids and families.

“We are honored to receive the ‘Vendor of the Year’ Award from Toys “R” Us,” says Jack McGrath, Chief Operating Officer, Jakks Pacific Inc. “The partnership between Jakks and Toys “R” Us is truly collaborative. Toys “R” Us highlighted our ability to spot trends early in the year and swiftly and efficiently bring products to market. We look forward to continue being a valuable business partner to Toys “R” Us.”