The Babies “R” Us retail experience will be available to families across Mexico soon.
WHP Global, parent company of Babies “R” Us and Toys “R” Us, is expanding its work with retailer El Puerto de Liverpool to bring another of its brands to the Mexico region. The two previously worked together to launch Toys “R” Us in Mexico in October. Now, it’s Babies “R” Us’ time to shine, as the partnership plans for a store opening in Mexico later this year.
Babies “R” Us carries a variety of products, with baby essentials from toys to nursery furniture. WHP Global and El Puerto de Liverpool hope to see the Mexico location capitalize on the high demand for baby goods, a global market estimated at $89 billion. The new Mexico location will open later this year, with a flagship e-commerce platform and additional stores to follow.
“We are excited to build on the success of Toys ‘R’ Us in Mexico and expand our partnership with Liverpool to introduce Babies ‘R’ Us to the Mexican market,” says Jamie Uitdenhowen, Executive Vice President of Toys “R” Us and Babies “R” Us at WHP Global. “Liverpool’s incredible retail execution and the positive reception of Toys ‘R’ Us reaffirms the strong interest of families in Mexico in our brands, and we are excited to further enhance the retail landscape by bringing the trusted Babies ‘R’ Us brand to parents and caregivers across the country.”
