According to the National Retail Federation (NRF), American shoppers took advantage of tons of Thanksgiving weekend deals. More than 141 million unique shoppers have shopped through the end of Thanksgiving weekend, up from 139 million over the same time frame last year.
Between all of the low prices and aggressive discounts, holiday shoppers have started earlier than ever this year, spending $407.02 on average, from Thursday through Sunday. More than 75 percent of shoppers tended to be young people between the ages of 18 and 34.
Although a lot of shopping was done in store, 40 percent of people indicated that they shopped online over the weekend (approximately 59 million shoppers). Online shopping is becoming increasingly popular as retailers tout special holiday savings through their mobile apps and web sites. Clothes, electronics, and books, DVDs, and video games were among popular items purchased over the weekend.