Toca Boca has launched the Artist Play Series, a new project that invites international artists to create tools for play, resulting in physical toys that encourage imagination and self-expression. A U.S.-based artist has created the first product, Toca Ink, and a second collaboration with an Argentine artist will be available later this month.
Toca Ink, inspired by the bold graphics of Toca Boca’s characters, was created in collaboration with renowned Brooklyn-based tattoo artist Virginia Elwood, who created six temporary tattoos that feature characters from popular Toca Boca digital toys, including Toca Kitchen Monster and Toca House. The second artist to be featured in the Artist Play Series will be CHU (Julian Pablo Manzelli), who currently lives in Buenos Aires, and is known for his work in art, illustration, graphic design, and animation.
Toca Ink is available now at the Toca Boca Shop, and Toca Boca and CHU will launch their collaboration at a public event in Buenos Aires on November 22.