LOGOToy Backer has successfully funded its first campaign, Within Me Now, beyond the project’s original goal. Within Me Now, a line of books and plush, received $12,623 with a $10,000 goal. There were 128 pledgers that backed 127 percent of the campaign.

Within Me Now is a line of board books and companion plush that represents a group of quirky and cuddly friends, who remind kids that qualities like love, strength, courage, joy, and peace are already inside of them. The stories are inspired by the daily challenges of kids’ lives and lessons learned when using what’s already within.

Toy Backer is a crowdfunding website dedicated to specifically fund the projects of toy inventors. Projects are funded on the website for a period of time, and only if the campaign reaches or surpasses its goal, the inventor will receive the money to continue with the project.