The Toy Industry Foundation will launch a fundraising campaign that will put new, donated toys into the hands of children in need this holiday season. Dubbed #MyToyMemory, the campaign leverages social media and consumer nostalgia to raise money in support of TIF programs that provide toys to children who need #MyToyMemory inspires toy lovers of all ages to share their favorite toy memories on Facebook, Instagram, and Twitter, and to visit CrowdRise.com to make a financial donation that will help TIF bring new toys to kids in need during the holidays.
Throughout the campaign, Mattel will match every dollar donated (up to $25,000), and other toy manufacturers and entertainment companies will be encouraged to match donations from consumers whose #MyToyMemory is associated with their brand.
