ToyBacker has launched toybacker.com, the first crowd-funding site dedicated solely to the toy industry. The site will serve as a hub for creative toy innovators of all types to share their ideas, gather funding, and bring their products to fruition with the financial support of the consumer.
“As crowd-funding companies like Kickstarter and Indiegogo have benchmarked thousands of fully funded projects, from 3-D printers to nationally distributed feature films such as Veronica Mars, we recognized the need for toy innovators to own their own forum,” says Carlos Lopez, co-founder of ToyBacker. “As a veteran licensor, fan of toys, and supporter of other Kickstarter projects, I am excited for Toybacker.com to convene innovators and hopefully catapult great ideas.”
ToyBacker’s crowd-funded, two-tiered platform will not only allow great ideas to be developed through direct consumer support via toybacker.com, but it will also offer any campaigner that gets fully funded the option to have ToyBacker act as direct agents. In this way, they will be able to facilitate placement to a sponsoring toy or kids licensed product company.
ToyBacker is co-founded by Lopez and Jason Reilley. Lopez brings nearly two decades of experience from the toy and licensed kids product industries, having held positions in licensing, design, product development, and manufacturing. He has worked at companies including Marvel, Disney, Lego, and Li & Fung.
Reilley, who serves as CCO and co-founder, brings significant design experience from a 20-plus-year career at high-profile consumer products companies.
