Toys “R” Us Expands Education Product Selection, Introduces Imaginarium Brand

Toys R Us EducationalToys “R” Us will expand its year-round education product selection in stores nationwide and online at toysrus.com. Filled with a broad collection of items, kids from preschool to fifth grade, parents, and teachers can now find the essentials they need to make learning easy and fun throughout the entire year.

Toys “R” Us is also debuting a new line of exclusive education products under its Imaginarium brand, the company’s largest range of specialty and learning toys. Imaginarium Learning offers shoppers dozens of back-to-basics, as well as inventive products, which promote early learning skills in little ones ages 18 months and up.

Under Imaginarium Learning, kids can discover the universe with the Lift a Flap Solar System and Lift a Flap World Puzzle, or learn their ABCs and 123s with the assistance of Touch & Learn Alphabet Fish and ABC & 123 Monkey. Additionally, magnetic tablets, like Magnetab Numbers and Magnetab ABCs Lower Case, teach small hands to trace and write, while double-sided write and erase cards and take-along boards provide activities that reinforce writing skills.

The following select product lines are being introduced as part of the education expansion at Toys “R” Us stores nationwide and online:

Writing Systems and Activities by Fundanoodle: From colorful writing tablets, including I Can Do Math and I Can Write Upper Case, to multi-activity books like Max & Alphie’s Adventures Activity Book 2, kids ages 3 to 6 can master essential, foundational skills for handwriting, math, and many everyday activities.

Interactive Education Tools by Learning Resources and Educational Insights: An assortment of more than 50 products from Learning Resources and Educational Insights for kids ages 3 and up. In addition, Toys “R” Us is now the only place parents and teachers can find select Hot Dots Jr. merchandise, including Getting Ready for First Grade and Getting Ready for Second Grade, which meet common core state standards by grade and build phonetic skills with the help of a talking pen and interactive flashcards.

Preschool and Kindergarten Skill-Building Products from LeapFrog: Through a licensing partnership with Mega Brands America, LeapFrog has introduced new learning products that reinforce early educational skills and help prepare children ages 3 to 6 for preschool and kindergarten. The line ranges from skill-building workbooks and flash cards to dry erase activity books and writing journals.

Language Learning Programs by Little Pim: Young children ages 6 months to 5 years can start learning a language at the time they learn best with Discovery Sets from Little Pim. Spanish, Chinese, and English Discovery Sets each include three DVDs and a Little Pim plush panda toy.

Learning Kits by Teach My: From building blocks and finger puppets to flashcards and drawing boards, each Baby, Toddler, or Preschooler Learning Kit comes with inventive tools uniquely created to encourage natural repetition, enabling parents to teach the basics for each level. Every kit is organized in a portable and storable carrying case, making it perfect for busy and on-the-go parents, and is suitable for kids age 6 months to 6 years.

Toys “R” Us is also expanding its science category with the launch of a new collection of exclusive Edu Science microscopes featuring advanced optics. Edu Science, the company’s largest range of exclusive telescopes, microscopes, and science experiments, provides an extensive and innovative assortment of products. Scientists-in-training can get down to details with the 640X Microscope, ideal for beginners who want to research the makeup of pollen or structures of plants.