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Toys”R”Us Expands Collection of Babies”R”Us-Branded Products

With Introduction of Categories such as Infant Feeding and Baby Gear, Plus Expansion of Current Lines, Company Now Offers More than 1,600 Babies”R”Us-Branded Items

As part of its ongoing strategy to provide customers with innovative, high-quality products that can’t be found anywhere else, Toys”R”Us, Inc., has announced that it will offer a new infant feeding line of bottles and accessories, as well as baby gear, under the Babies”R”Us brand name.  In addition, the company has expanded its assortment of Babies”R”Us-branded bedding and room decor, food, formula, snacks, and other essentials, and now offers customers more than 1,600 products.

Items included in the Babies”R”Us-branded product lines offer the same quality parents expect of national brands, at an affordable price point. Highlights of new and expanded lines under the Babies”R”Us brand name include:

Infant and Toddler Feeding: A new line of bottles and accessories called “Purely Simple” will be available in mid-August

Bedding and Room Decor: This year, the company is bringing its assortment of blankets, room decor and organization items, formerly under the “Koala Baby” and “Little Boutique” labels, together under the Babies”R”Us brand.

At Home Must-Haves: Babies”R”Us offers a deluxe wood stairway gate, black-and-white and color video monitors, cabinet and drawer latches, corner guards, and other in-home safety items.  In addition, a metal step and release gate, secure stairway gate and six-panel play yard from Babies”R”Us will be available this fall.

Gear on the Go: Convertible car seats also available under the Babies”R”Us brand and manufactured by Safety 1st can accommodate infants and toddlers from 5 to 65 pounds.

Rhapsody Gear Collection – Style at Home and On-the-Go: For stylish parents and kids, Babies”R”Us has introduced a complete line of baby gear in its on-trend Rhapsody collection, including a stroller, car seat, high chair, and play yard. Produced in partnership with Baby Trend, the line features red and gray tones, in complementary patterns and prints. The “outdoor” gear items sport a geometric pattern and the “indoor” gear items feature a safari print with adorable giraffes, elephants and lions.

“B is for Bear” Collection: Available this fall, the “B is for Bear” collection is not only gender-neutral, its muted tones make it easy to match to any nursery decor. “B is for Bear” includes a play yard, travel swing, and bouncer, produced in partnership with Baby Trend, as well as several car seat accessories, such as a double headrest, strap covers, neck cushions, and a carrier cover.  For bathtime, the “B is for Bear” collection features a hooded towel with mitt, washcloths, and towel, all of which feature an adorable bear design.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.