China Toy Fair


Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure.

For the 10th anniversary of The Polar Express, WBCP licensing partner Lionel will offer The Polar Express locomotive sets. The company will also debut a train themed to Frosty the Snowman.

For its Batman property, Mattel will release new Lights and Sounds Core figures and a Hot Wheels Batmobile Assortment, while the Lego Group will expand its Lego DC Comics offerings with four new Batman sets, and new offerings in its Juniors line and Lego Duplo inspired-by sets.

WBCP’s licensing program for classic animation properties, including Looney Tunes, will continue under master toy partners The Bridge Direct and Character Group in the U.S. and the UK, respectively. Character Group also serves as global master toy licensee for Scooby-Doo and the Gang, while Jazwares supports The Tom and Jerry Show as its master toy partner.

For the TV show The Big Bang Theory, USAopoly will release a Monopoly game; Cardinal Industries will introduce puzzles, playing cards, and games; and Tonner Dolls will showcase dolls. Wonderland Toys will feature The Big Bang Theory dolls, gifts, and novelties.

The TV show Supernatural will get a new collection from Funko featuring Pop! stylized vinyls. GreenLight Collectibles and Cryptozoic Entertainment will release replica cars and trading cards, respectively.