The Toy Industry Association (TIA) is hosting a webinar entitled “The Value of Play: A Generational Perspective,” taking place on January 29 from 2 to 3 p.m. Presented by Dr. Suzanne Martin, principal at Martin Research Consulting, the webinar examines research results on the role of play on children’s lives.
The goal of the webinar is to provide companies with top-line information from 2,000 Gen X and Millennial parents regarding the level of importance parents place on play, the perceived benefits of play, and which type of play is seen as most valuable. The webinar is also intended to provide insights into how toy purchasing and play patterns adjust with the family structure.
Questions from members and industry stakeholders may be submitted in advance, and the webinar will be recorded and available post-event on the TIA website. Non-TIA members can register for the webinar at the TIA website.
