The Toon Studio of Beverly Hills has completed a licensing deal with WowWee Group Ltd., to bring the Once Upon A Zombie property, featuring Snow White, Cinderella, Little Mermaid, and Sleeping Beauty, among other characters, to the world of traditional and digitally interactive dolls with mobile applications.
Once Upon A Zombie tells the story of how these classical princesses took a turn in time and became Zombies living on forever.
WowWee, best known for Robosapien in 2004 and Paper Jamz two years ago, is a manufacturer of imaginative toys featuring a touch of technology.
The Toon Studio will soon launch a Once Upon A Zombie children’s book and is licensing the property to consumer product companies worldwide.
WowWee plans to incorporate technologies similar to its AppGear product line into next year’s product launch of Once Upon A Zombie. WowWee’s AppGear will be available in a number of channels and retailers—from AT&T and Verizon to Target, Toys R US, WalMart and Walgreens.
This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.