Zuru partnered with Tangle Creations to relaunch inventor and sculptor Richard Zawitz’ Tangle toys. The new line is available now at major retailers in the U.S. and a marketing campaign will roll out next month.
Tangles feature interconnecting links on a 90-degree curve that click together and pivot at each joint to form twisty creations. Tangles can be used as puzzles, fidget toys, movable sculptures, and more. Tangle toys originally launched in 1981 by Richard Zawitz, with more than 120 million Tangle units sold in over 40 countries to date.
Zuru’s full range of product will include Tangle links in an assortment of colors with a wide different patterns and textures.