The Toy Book’s 2023 Toy Fair Issue includes new product previews across numerous categories that retailers and other members of the trade should have on their radar.

Our Arts, Crafts, & Activities Showcase highlights 46 new products that young artists and creative kids will appreciate. Kids can craft their own photo frames, develop their artistic talents, dig up fossils, and more with these new products.

Check out a digital version of this curated showcase below and click here to read the full issue.


COLOR WONDER FINGERPRINT ACTIVITY BOOK

This finger painting set causes no mess. Kids just dip their fingers in water and the color they’re using in the paint tray to create fingerprint art.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

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3DOODLER FLOW 3D PRINTING PEN SET

With this kit, teens can craft DIY solutions to everyday problems, make art, design things, and customize their space. They can draw freehand or use one of the hundreds of free online projects to make 3D creations.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 14+

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CRAFT YOUR OWN POMPOM PURSE

This kit includes everything kids need to make their own fluffy, ombre purse. The purse is big enough to hold multiple items and kids can style it cross-body or handheld.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 6+

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DECORATE YOUR OWN GEMSTONE JEWELRY BOX

Kids can create their own gemstone jewlery box with this craft kit. It includes a wood, jewelry-style box with a clasp; strong PVA glue; and many sparkling gemstones in three colors.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 6+

CRAFT YOUR OWN MOSAIC FRAME

Create a colorful photo frame to display your favorite photographs with this craft kit.. Includes one wooden photo frame, shiny mosaic pieces, and plaster powder.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 8+

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AXOLOTL TUBE

These amphibians only live in two lakes in Mexico, but now kids can bring home an axolotl of their own with this 70-piece tube. Kids follow the enclosed instructions to build their creature, then turn the lights out to watch it glow in the dark.

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 5+

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LEARN TO BUILD BIG ACTIVITY SET

Little ones can practice patterns, colors, counting, and shapes with this set. It includes 10 cards and more than 100 pieces, and is packed with games like dominoes, bowling, and tic tac toe.

Product Facts

  • MSRP:
  • $44.99
  • Age:
  • 2+

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OOZE LABS VISIBLE HUMAN BODY WITH SQUISHABLE ORGANS

Kids will discover the inner workings of the human body as they use the toy forceps to carefully remove the squishy organs, muscles, and bones from the clear body shell. Budding biologists can examine, learn, and display.

Product Facts

  • MSRP:
  • $19.95
  • Age:
  • 6+

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SPY LABS INCORPORATED: LISTENING DEVICE

Young spies can reach for this Listening Device to supercharge their hearing abilities and hunt for evidence. The Listening Device is perfect for eavesdropping on conversations and surveilling suspects. Its directional microphone amplifies sound so kids can stay undetected while investigating.

Product Facts

  • MSRP:
  • $17.95
  • Age:
  • 8+

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NATIONAL GEOGRAPHIC HOBBY POTTERY WHEEL

The National Geographic Hobby Pottery Wheel makes creating with clay fun and easy. The revolutionary tool arm simplifies centering and opening, and the high-quality wheel gives users the chance to develop a creative skill they can use for a lifetime.

Product Facts

  • MSRP:
  • $139.99
  • Age:
  • 8+

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NATIONAL GEOGRAPHIC SPACE NIGHTLIGHT CRAFT KIT

Kids can create a space-themed night light with this kit that comes with more than 1,000 gems. The included light features eight selectable color modes and three dimness settings

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 8+

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NATIONAL GEOGRAPHIC CLAY DINOSAUR MODELING KIT

Kids can shape clay over five included dino skeletons and create their own one-of-a-kind designs with this kit. It comes with five clay colors, a sculpting tool, and googly eyes.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 4+

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RAINBOW LOOM LOOMIES 4PK DIY CHARACTERS

With a frame, rubber bands, and easy-to-use tools, kids can create their own collectible Loomies figurines. Each Loomies figurine comes with interchangeable themed accessories for customization.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 7+

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RAINBOW LOOM BEADMOJI DELUXE KIT

These unique beads feature fun messaging and icons so that kids can tell a story across a wide variety of trendy themes. Tweens can create stylish and original accessories for everyone. Beadmoji kits feature a speed loom and dual hook so kids can create bracelets twice as fast.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 7+

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CREATIVE KIDS ART DESK

This art desk features storage for kids’ art supplies, a stool, and a surface to work on. The set also features ridges and other textures for young ones to explore while they get creative.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 2+

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THE ULTIMATE CLAY BEAD BOOK

Tweens can learn the techniques for making more than 15 different types of beads, such as letter beads, canes, millefiori, and more, and then string finished pieces on one of two colors of included elastic cording.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

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SEW MINI CUTE THINGS

Tweens can stitch and stuff adorable plushies like a calculator, camera, and bag of chips. Beginners will find everything they need, including a 48-page book with step-by-step instructions, tips, and supplies to get started such as sewing patterns, stuffing, two embroidery needles, and more.

Product Facts

  • MSRP:
  • $22.99
  • Age:
  • 10+

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EASY TO CARVE WAX ANIMALS

Kids choose from eight cute animal figurines to carve a bear, cat, bunny, fox, frog, mouse, owl, or penguin. After choosing a base color from three wax blocks designed for first-time sculptors, kids can carve a basic animal shape. Five colors of super-soft wax add details and personality.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 7+

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PARTY NAILS: GLITTER NAIL STUDIO

Tweens can choose one of five glitter colors, apply the included primer to a nail, then insert that nail into the Sparkle Spinner device to cover it in glitter. The set also comes with nail stickers.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

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MINI POTTERY STUDIO

Tweens can create 10 tiny projects using this no-mess kit, which includes air-dry clay, a spinning pottery wheel with a removable cover, sculpting tools, and paint.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 8+

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KELLOGG’S CEREALSLY CUTE DIY BRACELET KIT

Using the included bowl and spoon, kids can place each pouch in water and watch as it dissolves to reveal mystery bags. Each kit contains everything they need to make four Kellogg's cereal-themed bracelets, including cords, charms, and beads.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 8+

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PLAY-DOH AIR CLAY

Play-Doh Air Clay is a non-bake moldable compound kids can use in art projects and other activities. The latest additions to the Play-Doh Air-Clay line include Play-Doh Air Clay Crunchy Clay that crackles when molded, a multipack with some of each of the six colors, and a 40-ounce tub of white Play-Doh Air Clay.

Product Facts

  • MSRP:
  • $3-20
  • Age:
  • 3+

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SENSE & GROW COLLECTION

This collection of sensory toys is designed for infants, toddlers, and preschoolers and offers different textures including sand, slime, elastic, and more.

Product Facts

  • MSRP:
  • $3-24.99
  • Age:
  • 5 MOS+

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EXTREME FOSSIL DIG

Kids can dig up and identify 18 real fossils using this playset. The set also features four bonus games: Fossil Bingo, Fossil Facts, Prehistoric Times, and Extinct or Not.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 8+

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PLAYFOAM 8-PACK

This pack includes eight different colors of Playfoam, Just squish up the Playfoam, a squishy compound that kids can mold into different shapes. Playfoam never dries out so kids can squish it again and agin.

Product Facts

  • MSRP:
  • $8.99
  • Age:
  • 3+

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CREAGAMI

Kids can build intricate sculptures with the Creagami kits, which follow the traditional rules of the Japanese art form of origami. Each set comes with pre-cut paper and requires no glue. The sets are available in small, medium, and large sizes, and different themes, including the Peacock set (pictured) which contains more than 500 pieces.

Product Facts

  • MSRP:
  • $9.99-19.99
  • Age:
  • 7+

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FRESH INSPIRATIONS COLORING BOOKS

This collection of coloring books was created with designs to reduce anxiety and encourage creativity. There are five coloring books, each containing 64 pages of diverse artwork and intricate designs.

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 8+

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MAGIC SKETCH CREATIVITY KIT

This reusable drawing kit comes with a traceable drawing tablet, 18 templates, two additional styluses, and a clear storage bag. Kids can slide the template behind the drawing tablet and start making art. Once they’re done, they can just push the button to erase the art and create again on a blank canvas.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 4+

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MAGIC SKETCH GLOW

This glow-in-the-dark art kit comes with a reusable, template-friendly drawing board with a protective cover and eight templates. Kids can draw and doodle, then use the Magic Light Pen to make their creations glow.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 4+

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LITE-BRITE TOUCH

Press the board's color-changing buttons and watch as they light up, then keep pressing to change colors. Create new images using the included instructions or design your own. This version also features games to play.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 6+

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HEY CLAY – AIR DRY CLAY

Kids can become professional clay artists! This vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free – perfect for young artists taking their first step into the magical world of clay creativity. The fun starts once you download the free app and gain full access using the code included in the box. Kids can choose…

Product Facts

  • MSRP:
  • $19.95
  • Age:
  • 3+

SEW & PLAY UNICORN

Kids can sew a unicorn using the plastic needle and pre-cut pieces. After arts and crafts time, kids can press the buttons to hear songs about colors and imagination and see the unicorn’s horn, cheeks, and hips light up.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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LAVA LABS COLOR-RUPTION

This kit features science-based, do-it-yourself activities with a lava lamp theme. Kids can experiment with their choice of colors to explore and create a bubbling, mixing eruption. They can use the detailed volcano chamber as a display piece when not in use.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

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A LITTLE SPOT MIX & MATCH

This kids’ craft kit helps kids learn social-emotional skills and is a companion to the A Little Spot book series by Diane Alber. Using the square felt board, kids add a round spot and felt shapes to express emotions. The included emotion cards can be used as templates.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 3+

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FOIL FUN

This activity set comes with more than 150 stickers, 100 foil sheets, and an instruction manual. Kids start by selecting one of the 10 thematic boards, then choose their stickers and apply color using sparkly foil sheets. This set helps kids to create mess-free artwork without cutting, painting, or coloring. Available in Dinosaur and Animal…

Product Facts

  • MSRP:
  • $24.97 EACH
  • Age:
  • 4+

DOT IT!

This mess-free sticker art activity encourages kids to be creative and use their imaginations. Each kit comes with more than 500 easy-to-peel stickers and eight canvases. Kids can choose their favorite stickers, then simply peel and paste to add dimension to the pictures.

Product Facts

  • MSRP:
  • $14.97
  • Age:
  • 3+

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COOL MAKER POPSTYLE BRACELET MAKER

Kids can choose from 170 beads, place them on the elastics, and pop the top to reveal a custom bracelet. They can make and remake up to 10 bracelets by swapping out the beads any time — no knots, clasps, or cuts required.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 7+

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KINETIC SAND DELUXE BEACH SET

With 2.5 pounds of Kinetic Sand Beach Sand, kids can build and customize the ultimate sandcastle. They can build with creative freedom, exercising their imagination and honing fine motor skills.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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MAGIC SCRUNCH PILLOW UNICORN

With this no-sew kit, kids can weave, scrunch, and stuff a loopy unicorn pillow in less than an hour. Comes with embroidered peel-and-stick features and felt pieces, including ears, a tail, and a horn, that weave right on.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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WISH*CRAFT MYSTICAL JEWELRY STUDIO

This set features heishi beads; real crystals; trendy mushroom, strawberry, and butterfly charms; and more! It includes enough materials for kids to make more than 20 bracelets and necklaces with instructions that will walk them through different techniques, including a macrame-crystal pendant. The tray has bead storage and a channel to design and measure the…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

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PUFFY STICKER 3D PLAYHOUSE

Each Puffy Sticker 3D Playhouse set has four rooms to decorate with 130 puffy stickers and freestanding foam figures to move around the house. Thanks to a special adhesive, kids can rinse off the reusable stickers if they fall on the floor. Available in three styles: Mushroom Cottage, Unicorn Palace, and Around the Barn (pictured),…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 4+

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SQUEEGEEZ MAGIC REVEAL ART UNICORN

Kids can use the squeegee in various ways, such as the zig-zag, rainbow, and swirl methods to create unique textures and effects. The kit comes with five tubes of paint, card stock, practice paper, holographic stickers, and a squeegee tool.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 7+

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GLOW IN THE DARK SAND ART DRAGON

Kids can bring a dragon-shaped bottle friend to life with neon and glow-in-the-dark sand, foil wings, and assorted stickers. The craft set comes with a unique sand art bottle, four colors of sand, a sand funnel, sparkly accents, stickers, wings, and a mini dragon friend.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6+

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SHRINK-ITS! DIY SHRINK ART KIT

This kit has the basics kids need to make shrink art, including 20 charms, colored cords, and more.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 6+

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VIVID POP! WATER BASED PAINT MARKERS

This set includes eight, water-based acrylic paint markers that dry quickly.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 8+

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Does your company have new products that the toy and game industry should know about? The Toy Book is always looking to feature excellent new products in our curated showcases in print and online. Drop us a line to let us know about your newest products!

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About the author

Nadia Velit

Nadia Velit

Nadia Velit is the Senior Editor at Adventure Media & Events where she writes for The Toy Book, The Toy Insider, and The Pop Insider. As a trusted source for parents and gift-givers and a toy industry expert, Nadia focuses on all things toys and stays on top of all of the hottest trends. She loves to be outside with her chickens and is always ready for a game of giant Jenga or old-fashioned Twister. When she’s not playing with friends and family, you can find her curled up with a Sandra Brown mystery novel or obsessing over The New York Times Spelling Bee although truthfully she would rather be at Hogwarts. Nadia has been featured on CBS, NBC, FOX, and more.

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