The makers of the Shark Tank hit The Original EggMazing Egg Decorator are taking things to a new level next year.

Hey Buddy Hey Pal inked a deal with Just Born Quality Confections to produce PEEPS Brand EggMazing Egg Decorators for Easter 2024. The new range includes two Egg Decorators in the iconic PEEPS Marshmallow Bunnies shape.

Available in pink and yellow, each set includes the Egg Decorator and an assortment of PEEPS nontoxic, colored markers that kids can use to create custom Easter eggs with multicolored stripes, lines, and other designs.

Our new PEEPS Brand partnership is a monumental addition to our already expansive Easter portfolio. PEEPS is a beloved staple during Easter, and we have no doubt that this addition to the EggMazing Egg Decorators will be an unstoppable combination for consumers.”
Scott Houdashell and Curtis McGill, co-founders and owners of Hey Buddy Hey Pal.
The PEEPS branded Egg Decorators will hit retail in time for Easter 2024. | Source: Hey Buddy Hey Pal

The new PEEPS EggMazing Egg Decorators are among nearly 600 new products featured in the 2023 Toy Fair Issue of The Toy Book, available Sept. 30. Hey Buddy Hey Pal will be showing off its new products at The Javits Center in New York City during Toy Fair from Sept. 30 to Oct. 3.

“We can’t wait to see all the ways families express their ‘PEEPSONALITY’ with the EggMazing Egg Decorators,” adds Caitlin Servian, PEEPS Brand Manager at Just Born.

Hey Buddy Hey Pals PEEPS products launch first-to-market at Amazon in January for $27.99.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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