PlayMonster Swings Into Action with the Orangutan Project

PlayMonster teamed up with The Orangutan Project to raise awareness for the protection and conservation of one of the world’s most intelligent, yet endangered, mammals and their natural habitat.

The Wisconsin-based company behind the Orangutwang kids’ game, PlayMonster committed to a year-long green partnership with plans to support The Orangutan Project with initiatives and activations across North America. The partnership comes ahead of National Orangutan Day, taking place Aug. 19.

“Partnering with The Orangutan Project is a no-brainer for us,” says Lisa Wuennemann, master marketing monster at PlayMonster. “By becoming a sponsor of The Orangutan Project, we’re dedicated to the success of this project and to the beginning of an important conversation, which will lead us to having more orangutans swinging through the trees.”

Since 1998, The Orangutan Project has funded more than $10 million in conservation efforts, including orangutan rescue, rehabilitation, and release programs, as well as securing forest habitat protection and regeneration, education, research, and local community partnerships. In addition, The Orangutan Project has rescued 65 orangutans, cared for over 200, and released another 44 into the wild, bringing its survival rate to 70% of rescued orangutans released into the wild.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.