YuMe Toys Teams Up with Canspan BMG

YuMe Toys’ Batman 80th Anniversary Plush Collection. Toy Fair New York, 2019 | Source: The Toy Book

YuMe Toys entered into a new partnership with Canspan BMG.

Under the new deal, Canspan will support YuMe Toys’ forthcoming summer and fall product launches.

“YuMe is a company that is making waves throughout the toy industry with its high-quality products based on some of the hottest properties out there,” says Jamie Berman, president of Canspan BMG. “As we enter this new partnership with YuMe, we’re ecstatic to be working with an award-winning company with a passion for creating on-trend products and capturing the magic of the properties they are based on.”

Related: Canspan BMG’s Aaron Wade Talks Toy Marketing on the ‘Power Kid Podcast’

Since 2017, Maxx Group’s YuMe Toys has been issuing plush toys and other collectibles in partnership with top licensors. The YuMe Toys line includes popular franchises from Warner Bros. Consumer Products, including J.K. Rowling’s Wizarding World of Harry Potter, the DC Universe, Scooby-Doo, Tomy & Jerry, Looney Tunes, and a host of items inspired by top horror movie franchises.

Harry Potter Magic Capsules | Source: YuMe Toys

“With key lines launching this year, it is important for us to work with partners that understand the geek culture space and what makes us and our products unique within it. The Canspan team has demonstrated a passion for the properties our products are based on,” says Michael Kwan, CEO, Maxx Marketing. “Finding the right partners is paramount to the success of any brand, and with Canspan’s proven track record of high-quality PR results, we know we know we are in good hands.”

In recent months, Canspan has experienced rapid growth with the addition of new clients to its roster, including Cepia LLC, Outright Games, WowWee’s Brite Brush, and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.