Ghostforce is getting a consumer products push in Europe.
ZAG tapped WildBrain CPLG to serve as its licensing agency for the ZAG Heroez property throughout Germany, Austria, and Switzerland. The deal expands upon ZAG’s existing relationship with WildBrain CPLG, which also represents Miraculous — Tales of Ladybug and Cat Noir.
“Since launching last summer, Ghostforce has been earning spectacular ratings which are translating to increased demand for branded merchandise,” says Helena Perheentupa, senior vice president, ZAG Play Toy Division. “We’ve already signed some fantastic partners including Rubies, BlueOcean, Panini, and Edel who will bring Halloween costumes, magazines, books, and more to the market, and ZAG Play and Playmates will be launching the Ghostforce toy line.”
Ghostforce is a CG-animated series that follows the adventures of three junior high school students who form a secret team to defend their city from ghastly ghouls.
At launch, the first wave of Ghostforce toys from ZAG Play and Playmates will play in the collectivity of the ghosts with a Boo Capsules collection and figures of the main characters.
