The world of anime continues to be an emerging star in the toy industry. From One Piece to Jujutsu Kaisen, many anime and manga series are appearing in both mass and specialty retail stores. This year, consumers can expect a boost in toys, games, and collectibles from companies like YuMe Toys, The LEGO Group, McFarlane Toys, and Jazwares.
Keep reading for a sneak peek at the hottest anime products coming to the toy aisles.
YUME JUJUTSU KAISEN BOBBLE HERO SERIES 2
Inspired by Jujutsu Kaisen, this collectible series features bobblehead figures of Yuji Itadori (pictured), Nobara Kugisaki, Megumi Fushiguro, Satoru Gojo, Mahito, Ryomen Sukuna, and Suguru Geto.
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ASTRO BOY DAILY FRAGMENTS SERIES PLUSH BLIND BOX
Capturing the spirit of Astro Boy, these mystery- packed collectibles feature plush pendants in eight nostalgic styles. Each plush includes an attached clip for on-the-go fun.
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DEMON SLAYER 7-INCH ACTION FIGURES
Re-create scenes from Demon Slayer with 7-inch action figures featuring up to 22 points of articulation. Each figure includes accessories and comes in themed window box packaging.
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NARUTO SHIPPUDEN REANIMATION CAPSULE (EDO TENSEI)
Coffin-style capsules open to reveal legendary ressurected Shinobi figures inspired by Naruto: Shippuden. Anime fans can collect eight characters and build displays based on the famed Edo Tensei storyline.
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AVATAR: THE LAST AIRBENDER LIL ELEMENTALS 4-INCH CLASSIC KAWAII FIGURES
This figure collection features popular elemental benders from Avatar: The Last Airbender in adorable kawaii styles. The line includes fan-favorite characters such as Aang, Toph, Appa, Suki (pictured) and Momo.
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ONE PIECE GOING MERRY COLLECTOR SHIP WITH EXCLUSIVE LUFFY
Capturing the Straw Hat Pirates’ journey, this Going Merry toy replicates the ship from Netflix’s live-action adaptation. Kids can also create new adventures with the collectible Luffy figure.
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ONE PIECE: DAWN OF LIBERATION
Inspired by the Land of Wano arc, this tabletop game challenges players to build their own One Piece pirate crew, complete missions, and work together to take down the evil emperor of the sea, Kaido.
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ONE PIECE MISS ALL SUNDAY POP! VINYL FIGURE
Nico Robin joins the Funko Pop! family through a collectible figure inspired by her appearance in Netflix’s live-action One Piece.
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POPTATERS TOTS — ONE PIECE LUFFY
Luffy becomes “King of the Spuds” with a 2-inch potato-themed figure featuring the character’s signature details and accessories.
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ANIME HEROES MEGA ONE PIECE
Set sail with this 12-inch Monkey D. Luffy figure, featuring true-to-anime detail and five points of articulation.
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LEGO ONE PIECE GUM-GUM FRUIT
Assemble the magic of the Gum-Gum fruit with a 482-piece building set. The top of the model reveals a scene of young Luffy discovering the fruit in the Windmill Village hut.
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Stay on the Pulse of Play!
A version of this feature first appeared in The Toy Book‘s 2026 Licensing & Entertainment Issue, featuring The Licensing Book. Read the full issue here!
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