Miraculous Corp expands its Miraculous franchise through new agreements and partnerships. Leading the expansion is their expanded partnership with WildBrain CPLG, which enables location-based entertainment growth outside the Americas.
Through its multi-year licensing agreement, WildBrain boosts the franchise’s consumer products programs in key markets across EMEA and Asia-Pacific. With the extended LBE remit, the company will also lead location-based entertainment opportunities for Miraculous. This will unlock new immersive experiences for fans across EMEA and APAC locations.
Apart from WildBrain, Miraculous Corp is entering a direct agreement with Ground Control Entertainment. This partnership expands Miraculous Family Entertainment Center’s footprint in the Middle East, bringing new locations to Jeddah and Mecca, Saudi Arabia.
“Location-based entertainment is an increasingly important part of how we connect fans to the world of Miraculous,” says Roz Nowicki, Global Head of Consumer Products, Miraculous Corp. “We’re excited to expand these immersive experiences with a partner that has already demonstrated strong momentum in the LBE space. WildBrain’s growing expertise in themed attractions, exhibitions, and experiential entertainment makes them an ideal collaborator as we continue to grow the franchise globally.”
For more information about the Miraculous franchise, visit miraculous.com.
