Joe Burke on Shark Tank | Source: Disney/Daniel Delgado Jr.

Ollyball is swimming with the Sharks.

Just months after Ollyball Full-Force Indoor Sports was named a finalist for Product Launch of the Year in The Toy Book’s second annual Pulse of Play Awards, VICTURY Sports founder and inventor Joe Burke landed an offer on the Sept. 30 season premiere of ABC’s Shark Tank, appearing alongside his 11-year-old son, Jameson. 

Joe Burke on Shark Tank | Source: Disney/Daniel Delgado Jr.
Joe Burke on Shark Tank | Source: Disney/Daniel Delgado Jr.

“Going into the Tank with Jameson is something the two of us will never forget,” Burke says. “Ollyball started because my daughter was tired of hearing, ‘not in the house.’ I’m grateful for the opportunity Shark Tank gave me to share our story and get feedback from the Sharks, world-class investors who are truly committed to the growth and success of the next generation of entrepreneurs.”

Jameson and Joe Burke on Shark Tank | Source: Disney/Daniel Delgado Jr.
Jameson and Joe Burke on Shark Tank | Source: Disney/Daniel Delgado Jr.

That “not in the house” problem sparked Ollyball at Burke’s kitchen table after his daughter, Judith, broke something while playing volleyball indoors. More than 100 prototypes later, Burke landed on a patented two-piece ball weighing less than an ounce and designed to withstand full-force indoor play.

The product has since surpassed the 2-million-unit mark and is stocked in Target stores nationwide. Ollyball is also available through Dick’s Sporting Goods, Walmart.com, Amazon, CAMP, TikTok Shop, and retailers in eight countries.

The brand won a Toy of the Year (TOTY) award from The Toy Association in 2019 and has since racked up additional acclaim.

On Shark Tank, Lori Greiner agreed to invest $250,000 in Ollyball in exchange for an 8.5% stake in the company.

VICTURY Sports is also lining up its next round of growth, with upcoming collaborations involving Crayola, Balloon Time, and FIVB, the international governing body for volleyball.

Burke originally backed the company with more than $100,000 of his own savings. His wife, Ellen Burke, began handling customer service from the family kitchen and now serves as VICTURY Sports’ COO.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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