Source: stock.adobe.com

As first reported over the weekend, toys have landed a prominent spot in a new U.S.-China trade framework that could bring significant tariff relief to the industry.

The U.S.-China Board of Trade has identified roughly $30 billion in Chinese goods for potential reduced tariff treatment, including toys, household goods, baby products, and other non-sensitive categories. The White House and the Office of the U.S. Trade Representative confirmed that the products are being considered for lower tariffs, subject to U.S. legal and administrative processes. See the full list here.

According to The Toy Association, toys account for approximately $9.8 billion of the $30 billion in U.S. imports, making them the largest product category in the framework.

The toy industry is pleased that toys have been designated as a category of non-sensitive goods under the U.S.-China Board of Trade framework. This marks a historic win for American toy companies — 96% of which are small businesses — and families, especially as we approach the holidays. Our mission is to advocate for the global toy industry, and inclusion of toys on the Board of Trade list is a testament to our ongoing work benefiting the entire toy community.”
— Greg Ahearn, President & CEO of The Toy Association

China’s Ministry of Commerce says more than 90% of products covered by the reciprocal framework are expected to shed additional tariffs and receive most-favored-nation rates once both countries complete their domestic procedures. Toys are specifically included among the Chinese goods slated for reduced U.S. tariff treatment.

The final U.S. tariff rates and implementation date have not yet been confirmed.

“As we await confirmation from the U.S. government regarding new tariff rates for toys, we would like to thank the Administration and USTR for recognizing the unique nature of the toy supply chain,” said Kathrin Belliveau, Chief Legal & Policy Officer at The Toy Association. “We appreciate President Trump’s commitment to protecting American families and preserving children’s access to the essential benefits of play. The new U.S.-China trade framework will ensure toys are available and affordable for American families this holiday season and beyond.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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