Goliath is teaming up with Blocks Universe and Blue Zoo Licensing to bring Numberblocks into Jelly Blox, its soft, sensory construction system designed for toddlers.
Through the new partnership, Goliath will incorporate the Numberblocks franchise into Jelly Blox, giving young fans a hands-on way to explore numbers, characters, and early learning through sensory construction play.
Jelly Blox is a patent-pending soft construction system that combines squishy materials with building and creative play. The brand has generated more than 2.6 billion viral views and has received MESH Accreditation from FUNdamentally Children, the independent third-party accrediting body for MESH Helps.
“At Goliath, we believe the biggest ideas often start with the smallest builders,” said Emma Weber at Goliath. “Numberblocks has earned the trust of families around the world by making math meaningful and fun. Combined with Jelly Blox’s innovative soft and sensory building experience, this partnership creates a fresh and engaging way for children to learn through play, exploration and creativity.
The partnership brings together Numberblocks‘ educational focus with Jelly Blox’s tactile construction play. Numberblocks has helped children explore numbers through storytelling, characters, and educational content for nearly a decade.
The collaboration comes ahead of Numberblocks’ 10th anniversary in 2027. The franchise’s YouTube channel attracts more than 24 million views worldwide every day.
“The tactile experience of Jelly Blox perfectly complements our mission to make early math fun,” says Karen McNally, Director of Licensing at Blue Zoo Licensing. “By building with these squishy blocks, children can deepen their understanding of numbers and recreate the magic they see on screen. …This collaboration is a fantastic new way to engage fans and meet little learners wherever they play.”
Further details about the Jelly Blox Numberblocks range will be announced during global retailer previews.
Learn more at goliathgames.com.
JELLY JUNGLE
Kids explore and create with this 25-piece building kit. It includes four animals, six themed blocks, and 15 core blocks. Squishy, sensory-filled pieces encourage stacking and squishing.
