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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

Funmaker Unveils Rokimoto Brand at Anime Expo

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Yoomi Babytech Propels Baby Feeding Technology

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Fred Rogers Productions and Hanna Andersson Team Up to Launch Daniel Tiger’s Neighborhood Clothing Line

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Five Below Partners with Invent.ai to Roll Out AI-Driven Inventory Optimization 

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Nintendo Promotes Popular Games for Father’s Day Celebrations

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WTHRA Hits ‘Pause’ on ToyFest 2026 Amid Market Shifts

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An AI-generated image of Barbie and He-Man using ChatGPT.

Rise of the Playbots: Mattel, OpenAI Ink Deal to Power Toy Innovation

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Exclusive

15 Construction Sets to Encourage Building and Exploring

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Build-A-Bear Launches Play It Forward Program

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The Toy Association Celebrates International Day of Play

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VP Racing Celebrates 50th Anniversary with New Licensed Products

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Care Bears to Extend Their Stare in Poland

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TOY NEWS

    Spielwarenmesse eG to Feature New Exhibitor Center
    Spielwarenmesse eG created the New Exhibitor Center (NEC), featuring a pavilion for German and international companies exhibiting at the trade show for the first time. Trade buyers can use the space to forge new business contacts and source products and ideas across all toy segments.
    September 10, 2016
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    ICTI Care Responsible Sourcing Platform Reaches Milestone
    Less than one year after its launch, ICTI Care’s new Responsible Sourcing Platform (ICPS) is connecting more than 1,000 factories with toy brands and retailers worldwide, enabling data sharing on a broad range of social sustainability issues and ethical compliance data.
    September 9, 2016
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    ChizComm Becomes C2C Studio’s Agency of Record
    ChizComm Ltd. continues to expand in the creative solutions and design market with its new client, C2C Studios Inc. Joining its roster of tech, lifestyle, toy, and children’s entertainment clients, C2C Studios marks ChizComm’s first venture into the business-to-business sector. C2C Studio specializes in bringing fun to life with numerous clients across the toy and entertainment spaces.
    September 9, 2016
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    Daymond John Joins Hasbro and Indiegogo in Crowdfunding Challenge
    Entrepreneur Daymond John, creator of FUBU and co-star of ABC’s Shark Tank, will guest judge in Hasbro and Indiegogo’s Fall 2016 Gaming Challenge. Following its successful debut last year and a follow-up challenge earlier this spring, the gaming challenge this fall offers independent game designers a platform to promote their ideas and allows Hasbro to celebrate the growing gaming community and discover and develop new games. The challenge is open to game designers in the U.S., the UK, Canada (excluding Quebec), France, and Germany.
    September 9, 2016
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    Paw Patrol Roll Patrol Road Tour Begins in Toronto This Month
    Spin Master’s Paw Patrol Roll Patrol Road Tour will make appearances in the Greater Toronto Area this weekend. The fully interactive tour inspired by the animated series Paw Patrol toured the U.S. this summer, and is now heading to Canada. The tour features an 18-wheel semi-truck Paw Patroller to get fans excited about the two new segments launching this fall, Jungle Rescue and Roll Patrol. The tour will also provide photo opportunities for kids with the Paw Patrol pups Chase, Marshall, Skye, and Rubble.
    September 8, 2016
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    Care Bears to Celebrate National #ShareYourCare Day
    Care Bears will celebrate National Care Bears #ShareYourCare day on Sept. 9. Fans are encouraged to participate all month long by completing one selfless, caring act every day of September in the #CareALotChallenge via @CareBears on Facebook and Twitter.
    September 8, 2016
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    Klutz, Subway Partner for Activity-Based Kids’ Meal Promotion This Fall
    Klutz will partner with 30,000 Subway restaurants across the U.S., Canada, Aruba, and the Bahamas to offer four exclusive Klutz activity packs that will be included in Klutz-branded Subway Fresh Fit for Kids’ Meal bags.
    September 8, 2016
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    PlayMonster Acquires Automoblox
    PlayMonster LLC has acquired Automoblox, marking the company’s third acquisition in less than two years. Automoblox is a line of collectible toy vehicles in the wooden car category. Each Automoblox vehicle sports a body made of European beech wood, and includes interchangeable components, including tires, rotors, and calipers.
    September 7, 2016
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    Build-A-Bear to Celebrate National Teddy Bear Day
    Build-A-Bear Workshop will celebrate National Teddy Bear Day in stores on Sept. 9. To mark the occasion, guests can make their own limited edition National Teddy Bear Day bear for $5 in U.S., Canada, and U.K. stores. Two additional bears will also be available for the promotion, including Lil’ Vanilla Bean Cub and Lil’ Hazelnut Cub.
    September 6, 2016
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    TIF Seeks Donations to Reach Year-End Goal
    This year, Toy Industry Foundation (TIF) collected toys for 350,000 kids in need, with distribution to 20 U.S. Military bases and 40,000 foster kids. To reach its year-end goal, the TIF needs 1 million more toys to collect, 15 U.S. Military bases to reach, and 40,000 additional foster kids to serve.
    September 4, 2016
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    Toys “R” Us Inc. Names New President of Toys “R” Us Canada
    Toys “R” Us Inc. appointed Melanie Teed-Murch as president of Toys “R” Us Canada effective Sept. 1. In addition to overseeing the operations and business activities for the company’s Toys “R” Us and Babies “R” Us stores and e-commerce channel and Canada, Teed-Murch will be responsible for continued growth, profitability, and success of the company. She will report directly to Chairman and CEO Dave Brandon. Since first joining the organization in 1996 as a store manager for Toys “R” Us in Kitchener, Ontario, Melanie has held a variety of senior leadership, merchandising, and operational roles with increasing responsibility, including her most Read more...
    September 2, 2016
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    ChiTAG, Lekotek Partner for Super Power Sensory Hour
    The Chicago Toy and Game Fair (ChiTAG) partnered with The National Lekotek Center, a nonprofit organization that promotes play for kids of all abilities. This year, ChiTAG will open its doors an hour early for these kids and their families, giving them free admission and an exclusive experience before the fair opens up to the general public.
    September 1, 2016
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The Toy Book - June 2025

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