Adam WoodsAdam Woods joined Zuru as creative director. In this new role, Woods will be responsible for launching new brands, growing existing product lines, and solidifying the company’s collectibles portfolio.

Wood’s career spands more than 13 years in the toy industry and most recently spent more than 12 years as the creative director at Moose Toys. He will be working in between Zuru’s offices in Hong Kong, Shenzhen, and Melbourne.