Amazon Unwraps 2021 ‘Toys We Love List,’ Holiday Pop Up Shops

Amazon Toys We Love List 2021 | Source: Amazon

The holiday shopping season is fast approaching and with a global shipping crisis in progress, there has never been a year where shopping early has been more important. Amazon is the latest major retailer to unveil its picks for the hottest toys and games of the year with a selection that includes more than 70 products that are only available through the e-commerce giant, though there is a new focus on physical retail.

This year, Amazon Pop Up stores in Chicago, Denver, Houston, Las Vegas, Seattle, and in California in Glendale and West Hollywood will offer families a chance to check out toys from Amazon’s Toys We Love List in person. According to Amazon, the stores will be “a wintry wonderland [to] discover, play with, and purchase toys from Hasbro, LEGO, and Osmo, as well as Disney, Marvel, and Star Wars.”

Check out highlights from Amazon’s list below and be sure to stay tuned for the toy industry’s No. 1 ULTIMATE top toy list, the Toy Insider‘s 2021 Holiday Gift Guide, coming Sept. 22. Look for it in print with the November issue of PARENTS magazine.

STEM and learning:

For family game night:

Dolls, action figures, and pretend play:

Nature and animals:

See the full list here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.