American Girl, Swarovski Crystals Team Up for Flagship Holiday Window Displays

The windows of American Girl‘s flagship stores in New York City, Chicago, and Los Angeles are about to get some additional sparkle.

For the holiday season, Mattel‘s American Girl brand teamed up with Swarovski crystals to create window displays at each of the three locations. Set to unveil this Friday, the windows feature an American Girl-inspired winter wonderland that glistens with 350 Swarovski crystal strands. There will be an additional 130 pounds of Swarovski crystal stardust at the New York City location.

Each location will offer a single American Girl Holiday Collector Doll for sale. Priced at $5,000, each doll is hand-embellished with more than 5,000 Swarovski crystals and beads.

“American Girl has always been the ultimate place to celebrate the holidays,” says Jamie Cygielman, general manager of American Girl. “This year, we’re taking the anticipation to a whole new level featuring a first-ever collaboration with Swarovski. We can’t wait to light up the city together with our dazzling holiday window displays, and inside the store, we’ll wow fans with our limited-edition collector dolls. Plus, in New York, Grammy-winning artist Ciara will join us to ring in the season in style.”

The holiday windows will be on display through Dec. 31. All 17 American Girl stores will feature special holiday events throughout the season.

A limited number of public tickets for the New York City unveiling event will be released via Eventbrite at 9 a.m. ET on Nov. 4. The VIP event featuring Ciara will begin at 6 p.m. on Friday. During the event, 10% of sales will go to Russell Wilson and Ciara’s Why Not You Foundation.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.