Andy Moberg | Source: Fun In Motion Toys/The Toy Book

The maker of Shashibo is kicking off 2022 with a new hire.

Industry veteran Andy Moberg has joined Fun In Motion Toys as vice president of sales and marketing. Moberg joins the company from Segway where he served as sales director.

“Andy brings a great combination of talent and experience to Fun In Motion Toys, and that will be an important asset as we continue to grow as a major player in the toy industry,” says Fun In Motion Founding President Kevin Daniels.

Related: Fun in Motion Debuts Shashibo Earth Puzzle Cube

Over the course of his career, Moberg has held executive roles at University Games, Play Visions, and Toysmith. As the owner of National Specialty Sales Network, Moberg handled contract sales for top games, including Cranium and Scene It!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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