Angry Birds to Debut in Macy’s Thanksgiving Day Parade

Rovio Entertainment has announced that an Angry Birds balloon will be part of this year’s Macy’s Thanksgiving Day Parade in New York City.

A yet to be revealed character from the Angry Birds movie, set for worldwide release next May, will make its debut at this iconic event on November 26. More than 3.5 million spectators line the streets of Manhattan for the parade, and 57 million viewers tune into the live telecast.

The three-year deal confirms Angry Birds’ involvement in the parade until 2017.

About the author

Deanna Atkins

Deanna Atkins is the editorial assistant at Adventure Publishing Group. She helps the editorial team on leading trade magazines The Toy Book and The Licensing Book, and contributes online at toybook.com, licensingbook.com, and thebigtoybook.com. When she’s not trying to keep up with Toy Insider Mom Laurie Schacht, she can be found reviewing kids’ CDs, DVDs, and books while daydreaming about the upcoming How to Train Your Dragon sequel and reading the dictionary. Follow her on Twitter @Deeeannuh and keep up with her bi-weekly, sometimes funny commentaries on toybook.com.